Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
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Manufacturing Marketing: It’s Time for a Winning Blueprint [E-book]
Heather Kingry | Feb. 9, 2017 | INKsights Blog
Takeaways from HubSpot’s latest e-book, Constructing a Winning Blueprint in 2017 New year, new budget. And if you’re…
Robo-content: What Humans Face in a World Run by Machines
Reputation Ink | Jan. 17, 2017 | INKsights Blog
Reputation Ink’s exclusive interview with Carmen Simon, Ph.D. of Memzy…
What is Influencer Marketing? (and Why B2B Companies Should Care)
Steven Gallo | Jan. 6, 2017 | INKsights Blog
Reputation Ink’s exclusive interview with Promise Phelon of TapInfluence Consumers…
B2B and Video: A Match Made in ROI Heaven
Shelby Gambrell | Dec. 16, 2016 | INKsights Blog
Reputation Ink’s exclusive interview with Ed Heil of StoryTeller Media + Communications Content may be king, but video has taken…
Sales Stories 101: Crafting an Effective Narrative
Steven Gallo | Oct. 13, 2016 | INKsights Blog
When was the last time you told a good story?…
Rep Ink on Screen: 3 Lessons for Creating Video From Scratch
Shelby Gambrell | Oct. 7, 2016 | INKsights Blog
Everyone goes into content marketing and PR for the same…
7 Tools to Make Any Content Writer Drool
Reputation Ink | Aug. 11, 2016 | INKsights Blog
The first of our Content Marketing Roundup series Content creation is a beast in and of itself, let alone when…
What B2B Marketers Must Know About SEO: The Basics
Shelby Gambrell | Jul. 27, 2016 | INKsights Blog
How to deliver content that Google (and your prospects) love…
#FamousMelaniaQuotes: How to Avoid Plagiarism in Your Marketing
Reputation Ink | Jul. 19, 2016 | INKsights Blog
Melania Trump’s elephant-sized mistake is trending everywhere, positioning plagiarism as…
Stop Wasting Your Money With Hubspot
Heather Kingry | Jun. 21, 2016 | INKsights Blog
4 ways you’re flushing money on your marketing automation software by not being strategic. Not quite as old as the…
Behind the Screens: A Glimpse Inside Our Content Marketing Process
Michelle Calcote King | Jun. 1, 2016 | INKsights Blog
Turning another year older makes you reflect on all you’ve…
Is Your Company Guilty of These Top Blogging Mistakes?
Reputation Ink | Apr. 21, 2016 | INKsights Blog
A blinking cursor on a blank screen is the devil…
