Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How to Prepare a Year-End Marketing Performance Report
Melanie Trudeau | Sep. 23, 2026 | INKsights Blog
What to track, how to find the story in your data and how to develop an actionable plan for firm…
Why B2B Marketers Can’t Afford to Ignore Email Marketing
Michelle Calcote King | Sep. 8, 2026 | INKsights Blog
If you’re a B2B marketer and not taking advantage of…
How to Make AEC Project Descriptions More Visible in AI-Driven Search
Michelle Calcote King | Sep. 1, 2026 | INKsights Blog
For years, AEC website project portfolios were built primarily for…
Herding Reindeer, Not Cats: How to Deliver Your Holiday Greetings Without the December Dash
Jessi Bruton | Aug. 26, 2026 | INKsights Blog
Every year, the holiday card project starts out innocently enough. Someone mentions it in a meeting. A few people agree…
The 5 A’s of an Effective Public Apology
Reputation Ink | Aug. 21, 2026 | INKsights Blog
A public apology can help contain a crisis — or…
AEC Firms Can’t Out-BD a Weak Marketing Strategy
Michelle Calcote King | Jul. 31, 2026 | INKsights Blog
Why Relying Too Heavily on Business Development Can Backfire AEC…
The Rise of AI Search: What Law Firms Need to Budget for in 2027
Michelle Calcote King | Jul. 31, 2026 | INKsights Blog
A Strategic Budgeting Guide for Marketing in the AI Discovery Era The way potential clients find law firms is changing…
How to Make Your Trade Show Booth Actually Work: Lessons From a Campaign That Doubled Our Engagement
Jessi Bruton | Jul. 22, 2026 | INKsights Blog
Every year, thousands of B2B firms show up to trade…
How to Make Lawyer Bios More Visible in AI Search
Michelle Calcote King | Jun. 29, 2026 | INKsights Blog
For years, law firm websites were built primarily for two…
How AEC Firms Can Market Internship Programs That Actually Attract Talent
Michelle Calcote King | Jun. 29, 2026 | INKsights Blog
Architecture, engineering and construction firms are now competing for the same shrinking pool of students that tech companies, finance firms…
Why Your Law Firm Didn’t Rank in Chambers — and How to Fix It Before Next Year
Michelle Calcote King | Jun. 3, 2026 | INKsights Blog
Chambers USA results are out. And if your law firm…
Winning More Design-Build Work: How AEC Firms Should Be Marketing Now
Michelle Calcote King | Jun. 1, 2026 | INKsights Blog
Design-build is no longer an alternative delivery method. In many…
