Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The secret ingredient: How thought leadership showcases company culture
Kathryn Bracho | May. 13, 2025 | Inksights
Ever ordered your favorite dish at a restaurant, only to find something missing? It looks delicious and has all the…
Don’t have a law firm marketing department? Here’s where to start
Raychel Lean | May. 1, 2025 | Inksights
How to build a solid marketing and PR foundation for your law firm when you’re…
Using design to achieve business goals: An architecture, engineering and construction firm marketing guide
Raychel Lean | Apr. 1, 2025 | Inksights
(Hint: It’s not about making things look pretty) Imagine visiting two construction sites. One is…
Using design to achieve business goals: A law firm marketing guide
Raychel Lean | Apr. 1, 2025 | Inksights
(Hint: It’s not about making things look pretty) Imagine two attorneys entering court for an important hearing. One strides in…
Big Law’s high prices are a PR and marketing opportunity for midsize firms: 5 strategic tips
Raychel Lean | Mar. 4, 2025 | Inksights
Master your firm’s marketing and PR strategy to become the obvious alternative for clients rethinking…
Building stronger AEC partnerships through collaborative marketing
Reputation Ink | Feb. 28, 2025 | Inksights
The architecture, engineering, and construction (AEC) industry is built on personal connection. Projects aren’t just…
The power shift: What legal marketers can learn from the 2024 election
Kevin Aschenbrenner | Jan. 23, 2025 | Inksights
Legal marketers who want to remain a trusted source for their audience need to pay attention to the media landscape…
The power shift: What AEC marketers can learn from the 2024 election
Reputation Ink | Jan. 23, 2025 | Inksights
B2B marketers who want to remain a trusted source for their audience need to pay…
Top B2B marketing trends for professional services in 2025
Michelle Calcote King | Jan. 13, 2025 | Inksights
I’m sharing some trends I believe any professional services firm or B2B company should consider…
Useful LinkedIn features B2B firms should use to enhance their marketing
Sofia Millar | Nov. 26, 2024 | Inksights
According to LinkedIn, members engage with 1.5 million pieces of content every minute, a testament to the platform’s success at…
Merry and bright: A blueprint for creating your AEC firm’s 2024 holiday card
Reputation Ink | Nov. 5, 2024 | Inksights
Merry and bright: A blueprint for creating your AEC firm’s 2024 holiday card
Attorney bios are a business development tool. Here’s how to use them
Raychel Lean | Oct. 31, 2024 | Inksights
Attorney bios are among the most frequently visited pages on a law firm’s website, used…
