Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Why Your Law Firm Didn’t Rank in Chambers — and How to Fix It Before Next Year
Michelle Calcote King | Jun. 3, 2026 | INKsights Blog
Chambers USA results are out. And if your law firm didn’t rank — or didn’t move up the way you…
Winning More Design-Build Work: How AEC Firms Should Be Marketing Now
Michelle Calcote King | Jun. 1, 2026 | INKsights Blog
Design-build is no longer an alternative delivery method. In many…
The Question AEC Buyers Are Asking: Is There a Real Expert Behind This?
Steven Gallo | Apr. 29, 2026 | INKsights Blog
Most AEC marketing hides the very thing buyers care about…
Think Like an Editor: What Law Firm Marketers Can Learn From Journalists
Michelle Calcote King | Apr. 29, 2026 | INKsights Blog
A Recap of Key Insights From Reputation Ink’s Panel at the Legal Marketing Association Annual Conference I returned last week…
Touting Your Award Wins: How to Stay in Compliance with Legal Marketing Ethics Rules
Ashton Nichols | Apr. 22, 2026 | INKsights Blog
If you subscribe to our newsletter, then you know that…
Mastering the Art of AEC Project Storytelling
Michelle Calcote King | Mar. 31, 2026 | INKsights Blog
The public meeting is standing-room only. Residents line up at…
Law Firm PR: 14 Things That Are (Almost) Never a Story
Michelle Calcote King | Mar. 30, 2026 | INKsights Blog
For a recent attorney media training session, we developed an interactive exercise: Is it news? Lawyers would be asked to…
Content Marketing Dos and Don’ts: 7 Tips for Creating Better Content
Reputation Ink | Mar. 6, 2026 | INKsights Blog
With all the talk about content marketing lately, it’s surprising…
Architecture Public Relations: 6 Publications Every Architectural Firm Should Target to Showcase Projects, Expertise
Michelle Calcote King | Mar. 3, 2026 | INKsights Blog
Here are six architectural publications (for commercial/non-residential architects) that we…
Why Reputation Matters in AEC M&A
Michelle Calcote King | Mar. 2, 2026 | INKsights Blog
How reputation shapes outcomes for both AEC acquirers and targets I was sitting in the audience at a marketing agency…
Chambers and Partners: What Law Firms Should Know in 2026
Kevin Aschenbrenner | Feb. 26, 2026 | INKsights Blog
It’s never too late to start planning for the next…
How to Write Better Client Alerts: 10 of the Best Tips
Michelle Calcote King | Feb. 25, 2026 | INKsights Blog
While client alerts play a critical role in a firm’s…
