Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Why Authority, Not Expertise, Wins in the Age of AI
Jennifer Powell | Jun. 12, 2025 | INKsights Blog
AI has changed the content game. For years, professional services firms relied on a steady stream of blog posts, client…
Templates 101: Work Smarter, Not Harder
Grace Edgin | Jun. 10, 2025 | INKsights Blog
Well-designed templates support brand integrity while saving precious time and enabling non-designers to create professional…
The Secret Ingredient: How Thought Leadership Showcases Company Culture
Kathryn Bracho | May. 13, 2025 | INKsights Blog
Ever ordered your favorite dish at a restaurant, only to find something missing? It looks…
Don’t Have a Law Firm Marketing Department? Here’s Where to Start
Raychel Lean | May. 1, 2025 | INKsights Blog
How to build a solid marketing and PR foundation for your law firm when you’re growing fast but flying solo….
Using design to achieve business goals: An architecture, engineering and construction firm marketing guide
Raychel Lean | Apr. 1, 2025 | INKsights Blog
(Hint: It’s not about making things look pretty) Imagine visiting two construction sites. One is…
Using design to achieve business goals: A law firm marketing guide
Raychel Lean | Apr. 1, 2025 | INKsights Blog
(Hint: It’s not about making things look pretty) Imagine two attorneys entering court for an…
Big Law’s high prices are a PR and marketing opportunity for midsize firms: 5 strategic tips
Raychel Lean | Mar. 4, 2025 | INKsights Blog
Master your firm’s marketing and PR strategy to become the obvious alternative for clients rethinking their reliance on large law…
Building stronger AEC partnerships through collaborative marketing
Reputation Ink | Feb. 28, 2025 | INKsights Blog
The architecture, engineering, and construction (AEC) industry is built on personal connection. Projects aren’t just…
The power shift: What legal marketers can learn from the 2024 election
Kevin Aschenbrenner | Jan. 23, 2025 | INKsights Blog
Legal marketers who want to remain a trusted source for their audience need to pay…
The power shift: What AEC marketers can learn from the 2024 election
Reputation Ink | Jan. 23, 2025 | INKsights Blog
B2B marketers who want to remain a trusted source for their audience need to pay attention to the media landscape…
Top B2B marketing trends for professional services in 2025
Michelle Calcote King | Jan. 13, 2025 | INKsights Blog
I’m sharing some trends I believe any professional services firm or B2B company should consider…
Useful LinkedIn features B2B firms should use to enhance their marketing
Sofia Millar | Nov. 26, 2024 | INKsights Blog
According to LinkedIn, members engage with 1.5 million pieces of content every minute, a testament…
