Reputation Ink’s Melanie Trudeau Explores How Law Firms Can Build Visibility in the Age of AI

Law firm leaders and legal marketers are asking a new set of questions about their digital presence: Is our firm showing up on ChatGPT? What is Claude telling prospective clients about our practice? How do we get noticed inside AI Overviews?

As these questions become more critical, many are also wondering whether traditional search engine optimization (SEO) still matters. According to Reputation Ink Director of Integrated Marketing Melanie Trudeau, the answer is yes, but the playbook has changed.

“AI visibility is a rapidly evolving landscape, driven by algorithms that continuously iterate on how they retrieve, evaluate and cite information. As generative AI tools become embedded across the entire digital ecosystem, law firms must avoid chasing short-term trends or relying on isolated tactics. Long-term authority requires a comprehensive digital presence that aligns technical infrastructure, editorial depth and third-party validation.”

Melanie Trudeau,
Director of Integrated Marketing

In an Expert Analysis piece for Law360, Melanie breaks down how AI-driven discovery differs from traditional search and outlines five factors that shape whether a firm gets surfaced and cited by AI platforms, from technical crawlability and brand consistency to content strategy, earned media and peer recognition.

Read Melanie’s full article: “Building AI Visibility: A Systematic Guide To Being Surfaced And Cited“