Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The Rise of AI Search: What Law Firms Need to Budget for in 2027
Michelle Calcote King | Jul. 31, 2026 | INKsights Blog
A Strategic Budgeting Guide for Marketing in the AI Discovery Era The way potential clients find law firms is changing…
How to Make Lawyer Bios More Visible in AI Search
Michelle Calcote King | Jun. 29, 2026 | INKsights Blog
For years, law firm websites were built primarily for two…
How to Write Better Client Alerts: 10 of the Best Tips
Michelle Calcote King | Feb. 25, 2026 | INKsights Blog
While client alerts play a critical role in a firm’s…
Law Firm Marketing in 2026: What’s Working, What’s Failing and What to Prioritize Now
Michelle Calcote King | Feb. 2, 2026 | INKsights Blog
By Michelle Calcote King and Jordyn Cordner, Strategic Technology Solutions For many law firms, marketing in 2026 feels harder than…
Don’t Wait for the Storm: How Consistent AEC Marketing Brings Crisis Resilience
Kathryn Bracho | Dec. 1, 2025 | INKsights Blog
Are you the type to keep an umbrella in your…
Three Tips to Get the Most Out of Face-to-face Networking in the Digital Age
Michelle Calcote King | Mar. 24, 2014 | INKsights Blog
For the first time in what seems like ages, I…
