Spill the Ink
The Reputation Ink Podcast
Reputation Ink’s Principal & President Michelle Calcote King interviews consultants and experts, discussing ways law firms, AEC firms and other professional services firms can grow through thought leadership-fueled marketing and public relations.
AEC Strategy Driven by True Connection, Not Transactional Relationships
Reputation Ink | May. 5, 2025 | Spill The Ink
Technical expertise is merely table stakes in the AEC industry. How firms approach their relationship-building is the true differentiator, with…
Giving Up Carbon-Copy Market Entry Tactics in AEC Firms
Reputation Ink | Apr. 22, 2025 | Spill The Ink
“We didn’t want to be somebody that just came in and it was about the…
Attorney Work-Life Balance: Managing Boundaries and Client Relations
Reputation Ink | Apr. 10, 2025 | Spill The Ink
In this episode of “Spill the Ink,” Michelle Calcote King speaks with Amanda Waesch, who…
Turning Data into Decisions: Research-Driven Strategies for AEC Firms
Reputation Ink | Mar. 26, 2025 | Spill The Ink
Most AEC firms recognize research’s potential and understand they can’t rely on assumptions or gut feelings to stay ahead of…
The Rewards When DEI Drives Innovation in Law Firms
Reputation Ink | Mar. 10, 2025 | Spill The Ink
Law firms are often seen as slow to change, but diversity, equity, and inclusion (DEI)…
Exploring Mentorship Outside Traditional Channels as AEC Marketers
Reputation Ink | Mar. 5, 2025 | Spill The Ink
Professional growth can come from the most unexpected relationships. Reagan Branham, Chief Marketing Officer at…
Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field
Reputation Ink | Feb. 5, 2025 | Spill The Ink
In this episode, John Byrne, the Chief Marketing Officer at Gould & Ratner and the 2025 President of the Legal…
The Benefits of Peer Relationships for Legal Professionals
Reputation Ink | Jan. 5, 2025 | Spill The Ink
Emily McKeown and Lindsay Tiffany work for different law firms but have found deep value…
Marketing’s Role in Winning the War for AEC Talent
Reputation Ink | Dec. 5, 2024 | Spill The Ink
With a tight labor market casting a dark shadow over our heads, architecture, engineering and…
Planning Law Firm Events Where Authentic Relationships Flourish
Reputation Ink | Nov. 5, 2024 | Spill The Ink
Firm-sponsored events strengthen community ties and create opportunities for attorneys to network with potential clients. But the traditional “lunch and…
The Path to Refreshing and Modernizing Gannett Fleming’s Brand
Reputation Ink | Oct. 5, 2024 | Spill The Ink
To excel in an industry that never stops innovating, you have to be willing to…
What other sectors teach us about legal marketing
Reputation Ink | Sep. 5, 2024 | Spill The Ink
It’s easy to get lost in the complexities of a legal issue and the nuances…
