Spill the Ink
The Reputation Ink Podcast
Reputation Ink’s Principal & President Michelle Calcote King interviews consultants and experts, discussing ways law firms, AEC firms and other professional services firms can grow through thought leadership-fueled marketing and public relations.
Breaking Down Silos: How to Build a Culture of Sharing in Law Firms
Reputation Ink | Oct. 13, 2025 | Spill The Ink Podcast
Attorneys are trained to be cautious and confidential, and these instincts often extend beyond client matters into a general reluctance…
The Art of Alignment: Branding in Decentralized AEC Firms
Reputation Ink | Sep. 9, 2025 | Spill The Ink Podcast
Marketing Director Amy Zelenka shares how AEC firms can eliminate…
How to Get Attorneys to Buy In on Legal Marketing Plans
Reputation Ink | Aug. 21, 2025 | Spill The Ink Podcast
When attorneys resist marketing efforts, it’s often due to uncertainty…
Ending the Standoff: AEC Marketers vs. Technical Experts
Reputation Ink | Aug. 7, 2025 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Michelle Calcote King sits down with Gabe Lett, Chief Marketing Officer at Prairie…
The MIT Program: How Strong Habits Drove 82% New Business Growth at One Law Firm
Reputation Ink | Jul. 17, 2025 | Spill The Ink Podcast
Many law firms invest in excellent business development coaching, see…
The Legal Marketer’s Blind Spot: Start Treating Lawyers as Clients
Reputation Ink | Jul. 7, 2025 | Spill The Ink Podcast
You can’t sell a product effectively without understanding it. In…
Challenging AEC’s Myth That “Anyone Can Do Marketing”
Reputation Ink | Jun. 11, 2025 | Spill The Ink Podcast
The misconception that “anyone can do marketing” creates barriers that relegate AEC marketers to tactical roles rather than strategic business…
Beyond Business Cards: Authentic Networking for New Law Firm Partners
Reputation Ink | May. 27, 2025 | Spill The Ink Podcast
In this episode, Michelle Calcote King sits down with Megan…
AEC Strategy Driven by True Connection, Not Transactional Relationships
Reputation Ink | May. 5, 2025 | Spill The Ink Podcast
Technical expertise is merely table stakes in the AEC industry….
Giving Up Carbon-Copy Market Entry Tactics in AEC Firms
Reputation Ink | Apr. 22, 2025 | Spill The Ink Podcast
“We didn’t want to be somebody that just came in and it was about the bottom line and the revenue….
Attorney Work-Life Balance: Managing Boundaries and Client Relations
Reputation Ink | Apr. 10, 2025 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Michelle Calcote King…
Turning Data into Decisions: Research-Driven Strategies for AEC Firms
Reputation Ink | Mar. 26, 2025 | Spill The Ink Podcast
Most AEC firms recognize research’s potential and understand they can’t…
