Spill the Ink
The Reputation Ink Podcast
Reputation Ink’s Principal & President Michelle Calcote King interviews consultants and experts, discussing ways law firms, AEC firms and other professional services firms can grow through thought leadership-fueled marketing and public relations.
Beyond Business Cards: Authentic Networking for New Law Firm Partners
Reputation Ink | May. 27, 2025 | Spill The Ink
In this episode, Michelle Calcote King sits down with Megan Senese, co-founder and principal at stage, a woman-owned legal marketing…
AEC Strategy Driven by True Connection, Not Transactional Relationships
Reputation Ink | May. 5, 2025 | Spill The Ink
Technical expertise is merely table stakes in the AEC industry. How firms approach their relationship-building…
Giving Up Carbon-Copy Market Entry Tactics in AEC Firms
Reputation Ink | Apr. 22, 2025 | Spill The Ink
“We didn’t want to be somebody that just came in and it was about the…
Attorney Work-Life Balance: Managing Boundaries and Client Relations
Reputation Ink | Apr. 10, 2025 | Spill The Ink
In this episode of “Spill the Ink,” Michelle Calcote King speaks with Amanda Waesch, who chairs marketing and business development…
Turning Data into Decisions: Research-Driven Strategies for AEC Firms
Reputation Ink | Mar. 26, 2025 | Spill The Ink
Most AEC firms recognize research’s potential and understand they can’t rely on assumptions or gut…
The Rewards When DEI Drives Innovation in Law Firms
Reputation Ink | Mar. 10, 2025 | Spill The Ink
Law firms are often seen as slow to change, but diversity, equity, and inclusion (DEI)…
Exploring Mentorship Outside Traditional Channels as AEC Marketers
Reputation Ink | Mar. 5, 2025 | Spill The Ink
Professional growth can come from the most unexpected relationships. Reagan Branham, Chief Marketing Officer at HERA laboratory planners, discusses the…
Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field
Reputation Ink | Feb. 5, 2025 | Spill The Ink
In this episode, John Byrne, the Chief Marketing Officer at Gould & Ratner and the…
The Benefits of Peer Relationships for Legal Professionals
Reputation Ink | Jan. 5, 2025 | Spill The Ink
Emily McKeown and Lindsay Tiffany work for different law firms but have found deep value…
Marketing’s Role in Winning the War for AEC Talent
Reputation Ink | Dec. 5, 2024 | Spill The Ink
With a tight labor market casting a dark shadow over our heads, architecture, engineering and construction firm marketers are increasingly…
Planning Law Firm Events Where Authentic Relationships Flourish
Reputation Ink | Nov. 5, 2024 | Spill The Ink
Firm-sponsored events strengthen community ties and create opportunities for attorneys to network with potential clients….
The Path to Refreshing and Modernizing Gannett Fleming’s Brand
Reputation Ink | Oct. 5, 2024 | Spill The Ink
To excel in an industry that never stops innovating, you have to be willing to…
