Spill the Ink
The Reputation Ink Podcast
Reputation Ink’s Principal & President Michelle Calcote King interviews consultants and experts, discussing ways law firms, AEC firms and other professional services firms can grow through thought leadership-fueled marketing and public relations.
The MIT Program: How Strong Habits Drove 82% New Business Growth at One Law Firm
Reputation Ink | Jul. 17, 2025 | Spill The Ink Podcast
Many law firms invest in excellent business development coaching, see fantastic initial results, then watch performance gradually decline. Anna Hedgepeth,…
The Legal Marketer’s Blind Spot: Start Treating Lawyers as Clients
Reputation Ink | Jul. 7, 2025 | Spill The Ink Podcast
You can’t sell a product effectively without understanding it. In law firms, that product is…
Challenging AEC’s Myth That “Anyone Can Do Marketing”
Reputation Ink | Jun. 11, 2025 | Spill The Ink Podcast
The misconception that “anyone can do marketing” creates barriers that relegate AEC marketers to tactical…
Beyond Business Cards: Authentic Networking for New Law Firm Partners
Reputation Ink | May. 27, 2025 | Spill The Ink Podcast
In this episode, Michelle Calcote King sits down with Megan Senese, co-founder and principal at stage, a woman-owned legal marketing…
AEC Strategy Driven by True Connection, Not Transactional Relationships
Reputation Ink | May. 5, 2025 | Spill The Ink Podcast
Technical expertise is merely table stakes in the AEC industry. How firms approach their relationship-building…
Giving Up Carbon-Copy Market Entry Tactics in AEC Firms
Reputation Ink | Apr. 22, 2025 | Spill The Ink Podcast
“We didn’t want to be somebody that just came in and it was about the…
Attorney Work-Life Balance: Managing Boundaries and Client Relations
Reputation Ink | Apr. 10, 2025 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Michelle Calcote King speaks with Amanda Waesch, who chairs marketing and business development…
Turning Data into Decisions: Research-Driven Strategies for AEC Firms
Reputation Ink | Mar. 26, 2025 | Spill The Ink Podcast
Most AEC firms recognize research’s potential and understand they can’t rely on assumptions or gut…
The Rewards When DEI Drives Innovation in Law Firms
Reputation Ink | Mar. 10, 2025 | Spill The Ink Podcast
Law firms are often seen as slow to change, but diversity, equity, and inclusion (DEI)…
Exploring Mentorship Outside Traditional Channels as AEC Marketers
Reputation Ink | Mar. 5, 2025 | Spill The Ink Podcast
Professional growth can come from the most unexpected relationships. Reagan Branham, Chief Marketing Officer at HERA laboratory planners, discusses the…
Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field
Reputation Ink | Feb. 5, 2025 | Spill The Ink Podcast
In this episode, John Byrne, the Chief Marketing Officer at Gould & Ratner and the…
The Benefits of Peer Relationships for Legal Professionals
Reputation Ink | Jan. 5, 2025 | Spill The Ink Podcast
Emily McKeown and Lindsay Tiffany work for different law firms but have found deep value…
