Spill the Ink
The Reputation Ink Podcast
Real conversations about what actually works in professional services marketing.
Hosted by Reputation Ink’s Michelle Calcote King and Steven Gallo, this podcast brings together consultants and in-house experts to unpack how law firms, AEC firms and other professional services firms can turn expertise into authority — and authority into growth — through smart thought leadership, public relations and marketing strategy.
How Law Firms Get Ranked: An Insider Look at Benchmark Litigation
Reputation Ink | Mar. 24, 2026 | Spill The Ink Podcast
In this episode of Spill the Ink, Michelle Calcote King talks with Michael Rafalowich, Managing Editor and Head of Research…
Inside the DBIA Project/Team Awards: What Judges Really Want
Reputation Ink | Mar. 9, 2026 | Spill The Ink Podcast
As design-build project delivery methods continue to gain ground in…
Your Chambers Submission Playbook: Tips From the Research Directors
Reputation Ink | Feb. 24, 2026 | Spill The Ink Podcast
The Chambers and Partners guide is one of the most…
Inside ENR’s Rankings: What AEC Firms Should Focus On
Reputation Ink | Feb. 10, 2026 | Spill The Ink Podcast
In Steven Gallo’s inaugural episode as Spill the Ink co-host, we’re launching a new series diving into the premier awards…
Best Lawyers CEO: When AI Fails, Credible Legal Rankings Win
Reputation Ink | Jan. 28, 2026 | Spill The Ink Podcast
As AI search engines grapple with hallucinations and unreliable information,…
Midsize Law Firms: Two Key Questions to Stop Random Acts of Marketing
Reputation Ink | Jan. 7, 2026 | Spill The Ink Podcast
Inside midsize law firms, things can get loud. They’re often…
Win and Keep In-House Clients: A General Counsel’s Insights for Law Firms
Reputation Ink | Dec. 8, 2025 | Spill The Ink Podcast
Landing a new client is just the beginning. For law firms working with in-house counsel, the greater challenge lies in…
AI as an Accelerant: Tools Helping Legal Marketing Teams Compete Smarter
Reputation Ink | Nov. 17, 2025 | Spill The Ink Podcast
AI tools are changing the marketing game for small and…
The Science Behind Best Lawyers: Insights to Maximize Your Law Firm’s Recognition
Reputation Ink | Oct. 27, 2025 | Spill The Ink Podcast
Understanding the methodology behind legal rankings can transform how law…
Breaking Down Silos: How to Build a Culture of Sharing in Law Firms
Reputation Ink | Oct. 13, 2025 | Spill The Ink Podcast
Attorneys are trained to be cautious and confidential, and these instincts often extend beyond client matters into a general reluctance…
The Art of Alignment: Branding in Decentralized AEC Firms
Reputation Ink | Sep. 9, 2025 | Spill The Ink Podcast
Marketing Director Amy Zelenka shares how AEC firms can eliminate…
How to Get Attorneys to Buy In on Legal Marketing Plans
Reputation Ink | Aug. 21, 2025 | Spill The Ink Podcast
When attorneys resist marketing efforts, it’s often due to uncertainty…
