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Reputation Ink principal and president featured in new e-book: “How Attorneys Are Marketing Their Firms in 2020”

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By Reputation Ink
3.10.20

Reputation Ink’s principal and president Michelle Calcote King weighed in on several important legal marketing topics in a new e-book, “How Attorneys Are Marketing Their Firms in 2020.”

The e-book, by legal answering service Answering Legal, is designed to help attorneys and in-house legal marketers navigate top marketing trends in 2020.

The survey covers topics such as:

  • How to make your firm stand out from the pack
  • Building a website that will win you new clients
  • Creating content for the new decade
  • Generating new business on and offline
  • Improving the way you manage your firm

In the resource, King discusses the importance of relationships with local media, the value of being cited as an expert source by trade media and whether firms should invest in case studies.

Read the free survey here.

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