JACKSONVILLE, Fla. (October 1, 2020) — Reputation Ink, a marketing and public relations agency focused on professional services firms including law firms, has won second place in the Legal Marketing Association Southeast Region’s (LMASE) Your Honor Awards in the “Communications: Media relations/PR” category.
The agency was honored for its work on behalf of client Cordell & Cordell, an international domestic litigation firm focused on men’s divorce. The LMASE Your Honor Awards recognize excellence in legal marketing across a range of disciplines.
Reputation Ink’s award entry, “Helping Leading Domestic Litigation Firm Leverage Quarantine-Driven Divorce Inquiries,” showcased its media relations campaign on divorce trends during COVID-19. The law firm PR agency positioned Cordell & Cordell as an expert resource for reporters covering the rise in divorce filings during and after lockdowns.
Reputation Ink secured broad media coverage, including a significant amount of local broadcast TV interviews in markets where Cordell & Cordell has offices, as well national stories in outlets such as Men’s Health and Yahoo! Life and influential blogs Fatherly and Optimistic Mommy. The campaign even received international coverage, with an article in the UK’s The Mirror quoting a lawyer from Cordell’s London office.
“At a time when the media agenda was incredibly crowded with all things COVID-related, we were able to cut through the noise with data-driven, timely and helpful media pitches,” said Michelle Calcote King, Reputation Ink Principal & President. “I’m incredibly proud of our team for executing such an impactful PR campaign during a pressure-filled, unique time.”
Since the week that the World Health Organization (WHO) declared COVID-19 a pandemic and a national emergency was declared in the U.S., Cordell & Cordell’s number of new weekly consultations nearly doubled nationwide across all of its offices. As of August 1, the firm had seen a 20-week average of 768 new consultations scheduled per week, a 12% increase since week 11 of the U.S. outbreak.
About Reputation Ink
Reputation Ink is a B2B and professional services marketing and public relations agency. The firm focuses on three areas: corporate law, architecture, engineering and construction (AEC), and complex business-to-business companies. Providing public relations, content marketing, social media marketing and lead generation services, the agency has generated millions in ROI for its clients. To learn more, visit rep-ink.com.
The Legal Marketing Association’s Southeastern Region (LMASE), established in 1985, is one of the largest regions within the international organization of LMA with more than 500 members throughout nine states. The Legal Marketing Association is a not-for-profit organization dedicated to serving the needs, representing the interests and maintaining the professional standards of individuals involved in business development, marketing, public relations and internal communications, event planning, web and creative services in the legal profession. For more information, visit www.legalmarketing.org.