JACKSONVILLE, Fla. (December 11, 2017) — Reputation Ink and its client Stellar have been recognized by the Construction Marketing Association (CMA) annual STAR Awards for marketing excellence in the construction industry.
Reputation Ink and Stellar received a 2017 STAR Award for Food for Thought, Stellar’s educational blog focused solely on the design and construction of food processing facilities. The CMA STAR awards recognize excellence in 16 marketing categories and 80 sub-categories each year.
Reputation Ink partnered with Stellar to conceive, strategize and implement Food for Thought in 2013. The blog addresses the many issues and challenges that face food manufacturers, including refrigeration, food safety, sustainability, planning, automation, operations and maintenance. The blog serves the food industry exclusively, helping drive SEO, capture a niche audience and build Stellar’s reputation as a food industry expert.
“The Food for Thought blog has been instrumental to our marketing and sales success, and is a valuable lead-generation tool for us,” said Justin Bridegan, Stellar’s Marketing Director. “Since the blog launched, it has helped generate millions of dollars in new business for the firm. Our prospects turn to the internet to answer their questions and solve their problems. Over the years, our blog has met that need while positioning Stellar as the industry expert and go-to provider when those prospects are ready to buy our services.”
Reputation Ink, a business-to-business (B2B) content marketing, lead generation and public relations agency, serves as the blog’s content strategy, editing and ghostwriting team. Using its public relations expertise, the firm regularly pitches the blog content to food trade media publications, securing multiple weekly placements in publications such as Food Manufacturing, Plant Engineering, Process Cooling, Food Engineering and more.
Food for Thought has previously been recognized with awards from the Jacksonville Business Journal and the Society for Marketing Professional Services.
Stellar is a fully integrated design, engineering, construction and mechanical services firm serving commercial, industrial and public sector markets across the United States and around the world. More than 750 Stellar employees worldwide create award-winning food processing plants, refrigerated warehouses, distribution centers, commercial buildings and military facilities. In addition to its Jacksonville, Florida, headquarters, Stellar operates nearly 50 support locations and offices throughout the United States, China and in the Middle East and North Africa (MENA) region. The company also serves Central and South America, Europe and India. For more information, visit www.stellar.net.
About Reputation Ink
Reputation Ink is a B2B marketing agency built for complex industries, including corporate law, architecture, engineering and construction (AEC), technology and software as a service (SaaS) and other business-to-business industries. Providing content marketing, public relations and lead generation services, the agency has generated millions in ROI for its clients. To learn more, visit rep-ink.com.