This year, like those in many other industries, law firm marketing and PR professionals rolled up their sleeves and quickly reacted to the pandemic, social unrest and an election season like no other. What lessons can we take from 2020 into 2021 and beyond?
In Michelle Calcote King’s article for the Daily Business Review, read about four lessons from this unprecedented year, including how to maintain top-of-mind awareness and visibility when you can’t attend events or network in person, how to avoid appearing tone deaf amidst economic and social crises, how to leverage emerging media platforms and why law firms must understand the new era of brand activism.
Read the full article here:
"Law Firm Marketing and PR Lessons From 2020 to Take Into 2021"