Knowledge Center
Why law firms need to know about the ‘excess share of voice’ rule
Michelle Calcote King | May. 6, 2021 | INKsights Blog
Brands that have a higher “share of voice” than their “share of market” will grow. This is called the “excess...
Why law firms need to know about the ‘excess share of voice’ rule
Reputation Ink | May. 6, 2021 | Newsletter
How to improve your legal marketing strategy for the Hispanic market
Reputation Ink | May. 5, 2021 | Spill The Ink Podcast
Your law firm’s marketing strategy is tailored to resonate with...
Insights into today’s facility owners with Howie Ferguson, executive director of the Construction Owners Association of America
Reputation Ink | Apr. 5, 2021 | Spill The Ink Podcast
Howie Ferguson is the Executive Director of the Construction Owners Association of America (COAA). The national association consists of public and...
Reputation Ink wins silver ADDY award for 2020 holiday video
Reputation Ink | Mar. 17, 2021 | Newsroom
Reputation Ink, a B2B professional services content marketing and public...
The role of sales in professional services firms with Mark Wainwright of Wainwright Insight
Reputation Ink | Mar. 5, 2021 | Spill The Ink Podcast
Mark Wainwright is the founder of Wainwright Insight. Mark partners...
The end of ‘done for you’ law firm marketing
Reputation Ink | Mar. 4, 2021 | Newsletter
The end of ‘done for you’ marketing: why attorneys must partner with marketers on knowledge extraction
Michelle Calcote King | Feb. 19, 2021 | INKsights Blog
Demonstrating expertise through content such as blog posts, bylined articles,...
Reputation Ink Promotes Steven Gallo and Shelby Gambrell
Reputation Ink | Feb. 16, 2021 | Newsroom
Reputation Ink has promoted Steven Gallo from Content Marketing Manager...
Nurturing leadership and culture within law firms with Marcie Borgal Shunk of The Tilt Institute
Reputation Ink | Feb. 5, 2021 | Spill The Ink Podcast
With more than 20 years of experience consulting with law firms, Marcie Borgal Shunk has been described as a “sociologist...
How to write better client alerts: 10 of the best tips
Reputation Ink | Feb. 2, 2021 | Newsletter
Reputation Ink’s Michelle Calcote King elected to Legal Marketing Association Southeast Board
Reputation Ink | Feb. 1, 2021 | Newsroom
Michelle Calcote King, Principal & President of Reputation Ink, a...