Knowledge Center
Strengthening the Profile of a Florida-Based Full-Service Law Firm
Reputation Ink | Oct. 3, 2025 | Case Study
THE CHALLENGE Smith Hulsey & Busey (SHB), a prominent Florida-based full-service law firm, had previously struggled with marketing agencies that...
Legal 500 2026: What’s New This Year and How to Strengthen Your Submissions
Kevin Aschenbrenner | Sep. 30, 2025 | INKsights Blog
Pssst. Legal 500 submissions for all practice groups are due...
Reputation Readiness: How AEC Firms Can Build Trust Before a Crisis Strikes
Michelle Calcote King | Sep. 30, 2025 | INKsights Blog
Just like you, I saw the Coldplay concert drama play...
Is Your Law Firm’s Content Invisible to AI Discovery? Here’s How to Fix It
Ashton Nichols | Sep. 17, 2025 | INKsights Blog
Learn how law firms can audit content for ChatGPT and AI discovery with these tips to boost your firm's visibility.
Shortlisted by a Bot? How AI Is Shaping the Future of Firm Selection
Jennifer Powell | Sep. 15, 2025 | INKsights Blog
The buyer journey isn’t linear anymore — and AI is...
The Art of Alignment: Branding in Decentralized AEC Firms
Reputation Ink | Sep. 9, 2025 | Spill The Ink Podcast
Marketing Director Amy Zelenka shares how AEC firms can eliminate...
Steven Gallo Named President of SMPS North Florida Chapter
Reputation Ink | Sep. 9, 2025 | Newsroom
Reputation Ink Vice President of Client Services Steven Gallo has been named President of the Society for Marketing Professional Services...
AEC PR in the Age of AI: Why Earned Media Matters More Than Ever
Grace Edgin | Sep. 2, 2025 | INKsights Blog
If you’ve been lying awake at night worried about whether...
Beyond the Polish: How Law Firms Prove Credibility in the Age of AI
Jennifer Powell | Aug. 29, 2025 | INKsights Blog
Today’s legal marketplace is crowded with firms that look strong...
Reputation Ink Named One of Northeast Florida’s Fastest-Growing Companies for Third Consecutive Year
Reputation Ink | Aug. 21, 2025 | Newsroom
Reputation Ink, a B2B public relations and thought leadership marketing agency serving professional services firms, has been named to the...
How to Get Attorneys to Buy In on Legal Marketing Plans
Reputation Ink | Aug. 21, 2025 | Spill The Ink Podcast
When attorneys resist marketing efforts, it's often due to uncertainty...
ChatGPT as the New Gatekeeper: How Law Firms Can Optimize for AI Discoverability
Ashton Nichols | Aug. 19, 2025 | INKsights Blog
The legal marketing landscape is experiencing a seismic shift. While...