Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How to Build Your Speaking Strategy Before This Year’s Conference Season
Reputation Ink | Mar. 26, 2024 | INKsights Blog
Speaking engagements are more than just additional CV bullets; they demonstrate authority and expertise to prospects.
Going for Gold: How to Build a Reputation as an AEC Industry Safety Leader
Reputation Ink | Dec. 21, 2023 | INKsights Blog
Building a reputation as a safety leader is a highly…
Shutting the Revolving Door: How AEC Firms Can Leverage Marketing for Employee Retention
Reputation Ink | Nov. 28, 2023 | INKsights Blog
Labor woes have the architecture, engineering, and construction (AEC) industries…
Looking for a Marketing and PR Agency? Consider Niche AEC Specialists
Reputation Ink | Oct. 23, 2023 | INKsights Blog
If your company or firm’s marketing team needs a little extra help, or you’re starting from scratch and want to…
How to Grow Your Law Practice With a Podcast
Ashton Nichols | Aug. 28, 2023 | INKsights Blog
When our Principal and President Michelle Calcote King began Reputation…
8 Reasons Law Firms Should Work With a Specialist Legal Marketing & PR Agency
Ashton Nichols | May. 31, 2023 | INKsights Blog
If your law firm has a marketing team and needs…
![How AEC Employees Can Contribute Marketing Videos With Their Smartphones [Infographic]](https://www.rep-ink.com/wp-content/uploads/2023/05/REP-26-1-Blog-Featured-Image-800x800-1.png)
How AEC Employees Can Contribute Marketing Videos With Their Smartphones [Infographic]
Reputation Ink | May. 31, 2023 | INKsights Blog
You don’t need a Hollywood movie studio to be a B2B video marketer. In fact, you already have a team…
The Do’s and Dont’s of Lawyer Cross-marketing During PR Opportunities
Reputation Ink | May. 11, 2023 | INKsights Blog
In any public relations opportunity a lawyer encounters, it is…
Why AEC Firms Need to Know About the ‘Excess Share of Voice’ Rule
Michelle Calcote King | Mar. 28, 2023 | INKsights Blog
There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that…
Benchmark Litigation: Law Firm Submissions 101
Shelby Gambrell | Mar. 28, 2023 | INKsights Blog
Class is back in session! It’s been a minute, but I’m back to pontificate about the wonders that are legal…
What Legal Marketers Should Know About Google’s ‘Helpful Content’ Algorithm Update
Ashton Nichols | Mar. 9, 2023 | INKsights Blog
Google recently launched a “helpful content” update to its search…
Say It to My Face: How AEC Companies Should Handle Their Social Media Haters
Reputation Ink | Feb. 24, 2023 | INKsights Blog
While social media allows architecture, engineering, and construction (AEC) firms…
