Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Social Media Video Matters: Why and How to Do It at Your AEC Firm (with Examples)
Reputation Ink | Apr. 30, 2024 | INKsights Blog
If you want to keep the social media algorithm happy — and more importantly, your audience engaged — you should…
It’s in the (Camera) Bag: Creating an In-house Video Program
Reputation Ink | Jan. 29, 2024 | INKsights Blog
Using video in your marketing strategy stacks the odds in…
![How AEC Employees Can Contribute Marketing Videos With Their Smartphones [Infographic]](https://www.rep-ink.com/wp-content/uploads/2023/05/REP-26-1-Blog-Featured-Image-800x800-1.png)
How AEC Employees Can Contribute Marketing Videos With Their Smartphones [Infographic]
Reputation Ink | May. 31, 2023 | INKsights Blog
You don’t need a Hollywood movie studio to be a…
Reprint Rights 101: How AEC firms can promote media hits without getting sued
Kevin Aschenbrenner | Jan. 27, 2022 | INKsights Blog
Great news! You or one of your architecture, engineering and construction (AEC) subject matter experts published an article or got…
Publish, Like, Share, Repeat: Best Practices for Legal Social Media Accounts
Shelby Gambrell | May. 20, 2020 | INKsights Blog
Reputation Ink works with a lot of clients on their…
Spread the Cheer! How to Do Holiday Marketing the Right Way for B2B and Professional Services
Michelle Calcote King | Nov. 20, 2019 | INKsights Blog
Ah, the holidays. A time when we’re surrounded by warm…
3 Easy B2B Marketing Videos You Can Create Right Now (and How to Create Them)
Reputation Ink | Nov. 16, 2017 | INKsights Blog
You’ve heard thought leaders hüpfburg kaufen telling you to create more online video. You’re reading about the importance of video…
4 Types of Video B2B Companies Should Be Using in Their Marketing
Reputation Ink | Oct. 19, 2017 | INKsights Blog
It’s likely your B2B company is vendita parco acquatico gonfiabile…
B2B and Video: A Match Made in ROI Heaven
Shelby Gambrell | Dec. 16, 2016 | INKsights Blog
Reputation Ink’s exclusive interview with Ed Heil of StoryTeller Media…
Rep Ink on Screen: 3 Lessons for Creating Video From Scratch
Shelby Gambrell | Oct. 7, 2016 | INKsights Blog
Everyone goes into content marketing and PR for the same reason — the fame. The promise of making viral videos…
Christmas in July: Go Time for Corporate Holiday Card Ideas
Heather Kingry | Jul. 30, 2015 | INKsights Blog
Not to sound like Scrooge, but I really hate all…
Want to Spice Up Your Social Media Videos? Try Dubsmash.
Reputation Ink | Apr. 15, 2015 | INKsights Blog
When scrolling through Vine the other night, I came across…
