Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How to best utilize the Chambers and Partners USA portal for your firm
Ashton Nichols | Jul. 10, 2024 | INKsights Blog
Legal marketers and attorneys might have used the Chambers portal in the past as a place to pull badges and…
Maximizing visibility and impact: how to effectively promote your AEC firm’s projects
Reputation Ink | Jul. 9, 2024 | INKsights Blog
Effectively showcasing your architecture, engineering, and construction firm’s projects is essential.
Keeping your emails out of the spam folder
Kevin Aschenbrenner | Feb. 27, 2024 | INKsights Blog
Congratulations! You’ve successfully implemented an email marketing strategy to connect with your clients and prospects….
How law firms can speak with one voice through a comprehensive messaging strategy
Reputation Ink | Nov. 28, 2023 | INKsights Blog
Law firms are known for the diverse minds and unique perspectives they bring to the table for clients. But that…
Looking for a marketing and PR agency? Consider niche AEC specialists
Reputation Ink | Oct. 23, 2023 | INKsights Blog
If your company or firm’s marketing team needs a little extra help, or you’re starting…
How AEC seller-doers can build relationships, drive revenue through podcasting
Ashton Nichols | Aug. 28, 2023 | INKsights Blog
When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast…
How law firms can utilize Mansfield certification to drive diversity and inclusion initiatives
Ashton Nichols | Jul. 26, 2023 | INKsights Blog
In the legal profession, diversity, equity and inclusion (DEI) have become crucial focal points for organizations striving to create a…
Media exclusives: how and when to use them
Reputation Ink | Jun. 29, 2023 | INKsights Blog
When I was working at a television station, the first question the news director would…
![How AEC employees can contribute marketing videos with their smartphones [infographic]](https://www.rep-ink.com/wp-content/uploads/2017/10/EMPLOYEE-GENERATED-VIDEO.png)
How AEC employees can contribute marketing videos with their smartphones [infographic]
Reputation Ink | May. 31, 2023 | INKsights Blog
You don’t need a Hollywood movie studio to be a B2B video marketer. In fact,…
Why AEC firms need to know about the ‘excess share of voice’ rule
Michelle Calcote King | Mar. 28, 2023 | INKsights Blog
There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that have a higher “share of voice” than their “share of…
Benchmark Litigation: Law firm submissions 101
Shelby Gambrell | Mar. 28, 2023 | INKsights Blog
Class is back in session! It’s been a minute, but I’m back to pontificate about…
What legal marketers should know about Google’s ‘helpful content’ algorithm update
Ashton Nichols | Mar. 9, 2023 | INKsights Blog
Google recently launched a “helpful content” update to its search algorithm to prioritize unique and…
