Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The Power Shift: What AEC Marketers Can Learn From the 2024 Election
Reputation Ink | Jan. 23, 2025 | INKsights Blog
B2B marketers who want to remain a trusted source for their audience need to pay attention to the media landscape…
Attorney Bios Are a Business Development Tool. Here’s How to Use Them
Raychel Lean | Oct. 31, 2024 | INKsights Blog
Attorney bios are among the most frequently visited pages on…
Navigating the AI Revolution: What You Need to Know if Your Marketing Agency Uses AI
Michelle Calcote King | Sep. 30, 2024 | INKsights Blog
How much more efficient and effective does AI actually make…
These 12 Ai Tools Can Help Professional Services Firms Create Thought Leadership Content
Raychel Lean | Aug. 28, 2024 | INKsights Blog
Here are 12 AI tools that can support the creation of thought leadership content and best practices for implementing them.
How to Best Utilize the Chambers and Partners USA Portal for Your Firm
Ashton Nichols | Jul. 10, 2024 | INKsights Blog
Legal marketers and attorneys might have used the Chambers portal…
Maximizing Visibility and Impact: How to Effectively Promote Your AEC Firm’s Projects
Reputation Ink | Jul. 9, 2024 | INKsights Blog
Effectively showcasing your architecture, engineering, and construction firm’s projects is…
Keeping Your Emails Out of the Spam Folder
Kevin Aschenbrenner | Feb. 27, 2024 | INKsights Blog
Congratulations! You’ve successfully implemented an email marketing strategy to connect with your clients and prospects. Email marketing is a potent…
How Law Firms Can Speak With One Voice Through a Comprehensive Messaging Strategy
Reputation Ink | Nov. 28, 2023 | INKsights Blog
Law firms are known for the diverse minds and unique…
Looking for a Marketing and PR Agency? Consider Niche AEC Specialists
Reputation Ink | Oct. 23, 2023 | INKsights Blog
If your company or firm’s marketing team needs a little…
How AEC Seller-doers Can Build Relationships, Drive Revenue Through Podcasting
Ashton Nichols | Aug. 28, 2023 | INKsights Blog
When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast in November of 2020, she…
How Law Firms Can Utilize Mansfield Certification to Drive Diversity and Inclusion Initiatives
Ashton Nichols | Jul. 26, 2023 | INKsights Blog
In the legal profession, diversity, equity and inclusion (DEI) have…
Media Exclusives: How and When to Use Them
Reputation Ink | Jun. 29, 2023 | INKsights Blog
When I was working at a television station, the first…
