Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How to Edit Your Law Firm’s Wikipedia Page: 3 Golden Rules
Michelle Calcote King | May. 28, 2022 | INKsights Blog
Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked to edit a Wikipedia page…
The Legal 500: Law firm submissions 101
Shelby Gambrell | Apr. 4, 2022 | INKsights Blog
We love legal rankings. It’s true. We love a lot…
9 Mistakes Marketers Should Avoid When Interviewing Architects, Engineers and Construction Pros for Thought Leadership Content
Reputation Ink | Mar. 10, 2022 | INKsights Blog
So you read our guide on improving your subject-matter-expert interviewing…
Super Lawyers: Law firm submissions 101
Shelby Gambrell | Mar. 2, 2022 | INKsights Blog
There are plenty of rankings, awards, gold stars, you name it, surrounding the legal sector. While there is a lot…
How to build a following on your law firm’s LinkedIn company page (part 2 of 2)
Reputation Ink | Feb. 8, 2022 | INKsights Blog
This is the second installment in a two-part series focused…
Reprint Rights 101: How AEC firms can promote media hits without getting sued
Reputation Ink | Jan. 27, 2022 | INKsights Blog
Great news! You or one of your architecture, engineering and…
How to build a following on your law firm’s LinkedIn company page (part 1 of 2)
Reputation Ink | Jan. 6, 2022 | INKsights Blog
While LinkedIn is a great place for hiring and job-searching, it’s also a gold mine for law firms and lawyers…
5 ways to get more media coverage for your firm in 2022
Michelle Calcote King | Nov. 16, 2021 | INKsights Blog
If your 2022 goals include increasing awareness of your law…
The Best Lawyers in America: Law firm submissions 101
Shelby Gambrell | Oct. 29, 2021 | INKsights Blog
Best Lawyers is recognized as being one of the oldest…
11 ways attorneys can improve their chances of securing speaking engagements
Michelle Calcote King | Sep. 13, 2021 | INKsights Blog
Several years ago, I set out to become an industry speaker to promote Reputation Ink’s law firm public relations services…
Why you should focus your marketing on one (or a few) industries
Michelle Calcote King | Aug. 2, 2021 | INKsights Blog
This article originally appeared in DRI’s The Voice. We’ve all…
The importance of email service providers (ESPs): Why you should never send mass emails with Outlook or Gmail
Reputation Ink | Jul. 8, 2021 | INKsights Blog
Email marketing is the most profitable marketing channel, garnering an…
