Strengthening the Profile of a Florida-Based Full-Service Law Firm

THE CHALLENGE:

Smith Hulsey & Busey (SHB), a prominent Florida-based full-service law firm, had previously struggled with marketing agencies that lacked the legal knowledge and writing sophistication to match the firm’s standards. They needed a PR and content partner that could translate complex legal work into high-quality, strategic marketing and media opportunities — and gain the trust of senior attorneys across a range of practice areas.

OUR SOLUTION:

Since 2019, Reputation Ink has served as SHB’s trusted PR and marketing agency. Our work has focused on elevating the firm’s brand among referral sources, peers and clients by securing high-impact awards, earned media placements and thought leadership opportunities — all while managing social media, internal communications and day-to-day marketing guidance.

We collaborated closely with attorneys across the firm to extract insights, identify emerging storylines and highlight SHB’s expertise in healthcare, litigation, business and more. Our team’s deep legal knowledge and journalistic background allowed us to deliver media-ready content with minimal attorney edits, earning the trust of even the most senior partners.

RESULTS:

Award Recognitions

• Florida Trend “Notable Managing Partner” honor for SHB Managing Partner Richard Lewis (our team identified and led the nomination process)
  
• Law360 Florida Powerhouse recognition — the first time the firm was recognized by Law360
  
• 21 attorneys named to Best Lawyers 2025; four named “Lawyer of the Year”
  
• Dozens of attorneys honored as Florida Super Lawyers and Rising Stars
  
• Chambers USA 2024 firm and attorney rankings
  
• Jacksonville Magazine’s “Companies with Heart”
  
• Jacksonville Business Journal “40 Under 40” for attorneys David Dunn (2024) and Kevin Blodgett

Media Coverage 

• American Health Law Association’s Health Law Weekly: “Removing the Disruptive Doctor” feature article
  
• Managed Healthcare Executive and Orlando Medical News: OSHA’s COVID-19 rules for healthcare employers
  
• McKnight’s Long-Term Care News: Quoted commentary on COVID vaccination mandates
  
• Lexology by Meritas: “How the FTC’s Noncompete Ban Could Impact the Healthcare Industry”
  
• Jacksonville Daily Record: Profile of attorney Kevin Blodgett and his public utility investigation work
  
• The Health Lawyer (ABA): Article by the healthcare practice chair

““Reputation Ink is our trusted marketing and public relations partner. After struggling with the writing capabilities of other marketing agencies, we hired Reputation Ink in 2019 and have been incredibly pleased with their understanding of complex legal topics and writing skills. “We value the team’s legal industry experience, extensive legal media contacts and ability to work directly with our attorneys to accomplish our goals. They’ve earned the trust of our most senior partners, who value Rep Ink’s guidance on a range of marketing areas, from social media to internal communications and public relations.””

Katie Burgess,
Marketing Director