LAW FIRM PUBLIC RELATIONS
Be Seen. Be Trusted. Be Chosen.
In the legal industry, reputation is everything — and Reputation Ink knows how to build it. We specialize in public relations for law firms, helping attorneys and firms stand out in a crowded, credibility-driven marketplace.
Law firms face a unique challenge:
How to differentiate themselves in front of highly sophisticated, discerning buyers who carefully evaluate expertise, reputation, and authority before engaging a legal partner.
Since our founding, we’ve worked with firms of all sizes and specialties — from elite litigation boutiques and white-collar defense firms to intellectual property specialists and national full-service firms. Our legal PR team, composed of former journalists and seasoned public relations professionals, knows how to translate complex legal topics into compelling stories that resonate with media, clients, and prospects.
Why Media Coverage Matters for Law Firms
Becoming a trusted media source can provide nearly the same power as a personal referral — the gold standard in legal marketing — and when built over time through repeated media appearances, it can even surpass it. But becoming a go-to source doesn’t happen by accident. We help firms proactively:
- Track and capitalize on breaking news, major court decisions, regulatory shifts, and emerging trends.
- Prepare and circulate source guides that highlight attorney expertise.
- Identify and pitch timely commentary opportunities (including “newsjacking” fast-moving events).
- Build long-term, trust-based relationships with reporters by consistently offering useful, credible insights.
We know that timing is critical. Reporters are working under tight deadlines, and firms that can provide fast, helpful commentary are the ones that stay top of mind.
Our Deep Industry Knowledge and Media Relationships
Reputation Ink has invested years into cultivating relationships with the reporters, editors, and producers who cover the legal industry. We understand what journalists need, how they work, and how to pitch stories that land.
Whether we’re working on litigation publicity, regulatory investigations, mergers and acquisitions, or high-profile legal controversies, we know how to position your firm for maximum media impact.
A Proven Track Record
Our work has earned national recognition, including multiple Legal Marketing Association Your Honor Awards for media relations, as well as honors from Bulldog PR, PR Daily, the Communicator Awards, and many others.
Our founder, Michelle Calcote King, has been named to the Lawdragon 100 Global Leaders in Legal Strategy & Consulting guide in 2023, 2024, and 2025, underscoring our reputation as one of the top legal PR agencies in the industry.
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