Reputation Ink Welcomes Research-Savvy Account Coordinator

Reputation Ink, a B2B public relations and thought leadership marketing agency for professional services firms, has added strategic communicator Grace Edgin as an account coordinator for its Architecture, Engineering, and Construction (AEC) team.

Edgin graduated with honors from the University of Texas at El Paso with a Bachelor of Arts in Media Advertising. Originally beginning her academic journey as a history major, she brings exceptional research skills to creating effective marketing materials for technical businesses. Her ability to methodically sift through information, identify key insights, and contextualize details within broader narratives allows her to craft compelling content for sophisticated AEC clients. Her education includes specialized coursework in writing for brand campaigns and social media, which, combined with her research skills, has provided her with a strong foundation in research-driven content marketing.

Prior to joining Reputation Ink, Edgin did freelance work as a consultant for a local manufacturer’s representative firm, where she developed promotional content for various technical materials, such as line cards and trifold brochures. Her work focused on clearly communicating complex information. Additionally, she led a comprehensive rebranding initiative for a local coffee shop, where she proposed and implemented strategies that included updating visual elements, creating social media content, and organizing community-focused events to boost customer engagement.

“Joining Reputation Ink gives me the opportunity to combine my writing skills with my interest in complex subject matters,” said Edgin. “What makes this role particularly exciting is the caliber of the team. Working with such talented and intellectually curious colleagues pushes me to deliver my best work. I’m eager to help our AEC clients communicate their value in ways that truly resonate.”

“Grace demonstrates a remarkable ability to quickly absorb complex information and transform it into accessible content,” said Michelle Calcote King, principal and president of Reputation Ink. “This skill, combined with her strategic mindset, makes her an excellent fit for our team as we continue to serve clients in technically sophisticated industries.”