Reputation Ink President Named to Lawdragon Global 100 Leaders in Legal Strategy & Consulting List for Third Year in a Row

For the third consecutive year, Michelle Calcote King, principal & president of Reputation Ink, a B2B public relations and thought leadership marketing agency, has been named to the Lawdragon Global 100 Leaders in Legal Strategy & Consulting list.

The 2025 Lawdragon Global 100 list, now celebrating its 11th year as an industry standard for legal strategy excellence, recognizes top professionals helping law firms strengthen their market position and operational effectiveness. Judging panels rigorously evaluate candidates through a comprehensive process that combines submissions, journalistic research and client testimonials. 

“The sector making up the biggest group in this year’s guide is, apropos of 2025 in the U.S., crisis communicators. It’s been the spring of the Big Chill for U.S. firms as they’ve contemplated and battled unforeseeable threats, existential and real,” notes Lawdragon. “These communicators have helped firms formulate their strategy and messaging when they are threatened with litigation for, well, doing their jobs.”

King established Reputation Ink in 2011 with just one client. Today, the agency’s 13-person team serves nearly 30 clients, including law firms and alternative legal service providers. Drawing on several decades of reputation-building expertise with global organizations, King and her team specialize in public relations and thought leadership marketing for B2B professional services firms, including law firms as well as architecture, engineering, construction and financial services firms. 

Under King’s leadership, Reputation Ink has developed into a respected player in the legal marketing sector, serving corporate law firms nationwide, while fostering a collaborative team environment. Industry award and ranking programs consistently recognize Reputation Ink among the premier legal PR firms. 

“This recognition truly belongs to our entire team. They work tirelessly to help our clients build their firms’ brand reputations and showcase their attorneys’ expertise,” King said. “We’re seeing a fundamental shift in how decision-makers find and consume information. Our mission is to help law firms establish their attorneys as the go-to experts that clients, prospects and journalists actively seek out.”

Beyond her agency leadership, King hosts the “Spill the Ink” podcast exploring thought leadership and visibility strategies through conversations with both legal and architecture, engineering and construction (AEC) industry innovators. 

King is active in various professional organizations, serving on the Legal Marketing Association Southeast Region board and frequently presenting at industry-leading events. Her team consistently produces high-value resources for the legal community, including their signature monthly newsletter highlighting significant upcoming awards and editorial opportunities for attorneys and law firms.