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Read what you missed:
Why law firms need to know about the ‘excess share of voice’ rule
Michelle Calcote King | May. 6, 2021 | INKsights Blog
Brands that have a higher “share of voice” than their “share of market” will grow. This is called the “excess…
How to improve your legal marketing strategy for the Hispanic market
Reputation Ink | May. 5, 2021 | Spill The Ink Podcast
Your law firm’s marketing strategy is tailored to resonate with…
Insights into today’s facility owners with Howie Ferguson, executive director of the Construction Owners Association of America
Reputation Ink | Apr. 5, 2021 | Spill The Ink Podcast
Howie Ferguson is the Executive Director of the Construction Owners…
The role of sales in professional services firms with Mark Wainwright of Wainwright Insight
Reputation Ink | Mar. 5, 2021 | Spill The Ink Podcast
Mark Wainwright is the founder of Wainwright Insight. Mark partners with growing, small and mid-size professional services firms in part-time…
The end of ‘done for you’ marketing: why attorneys must partner with marketers on knowledge extraction
Michelle Calcote King | Feb. 19, 2021 | INKsights Blog
Demonstrating expertise through content such as blog posts, bylined articles,…
Nurturing leadership and culture within law firms with Marcie Borgal Shunk of The Tilt Institute
Reputation Ink | Feb. 5, 2021 | Spill The Ink Podcast
With more than 20 years of experience consulting with law…
