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Subscribe to our newsletter, INKsights, to receive insights (pun intended) on thought leadership, public relations, and marketing for B2B professional services firms sent straight to your inbox.

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In the off weeks, we send you our latest thinking on the marketing and PR issues facing those industries. You can opt out anytime (although we’ll bet our favorite coffee mug you’ll never want to leave).

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The MIT Program: How Strong Habits Drove 82% New Business Growth at One Law Firm

AI Can Summarize — Only You Can Lead With a Point of View

The Legal Marketer’s Blind Spot: Start Treating Lawyers as Clients

Why Authority, Not Expertise, Wins in the Age of AI

Challenging AEC’s Myth That “Anyone Can Do Marketing”

Templates 101: Work Smarter, Not Harder