Knowledge Center
How to Hook a Journalist on Your Press Release From Your Email Subject Line
Reputation Ink | Jun. 26, 2014 | INKsights Blog
I recently participated as a panelist in a webinar by BusinessWire for public relations professionals who pitch to journalists covering...
Six Ways to Get the Most From Your Public Relations Agency
Michelle Calcote King | Jun. 24, 2014 | INKsights Blog
If you’ve ever worked with a public relations agency—or any...
That’s a Wrap! Redskins Trademark Canceled, Delta World Cup Giraffe Faux Pas, Email List-building Strategies, Creating the Disney Experience
Michelle Calcote King | Jun. 20, 2014 | INKsights Blog
We made it to Friday! What a week. We enjoyed...
Growth Hacking: What Established Companies Can Learn From Startups
Heather Kingry | Jun. 19, 2014 | INKsights Blog
As previously outlined, content marketing isn’t a fad. Times have changed for marketers and will continue to do so almost...
Stellar Relaunches Digital Process Safety Management Software
Reputation Ink | Jun. 19, 2014 | Newsroom
Refrigerated & Frozen Foods takes a closer look at the...
Beyond the Press Release: 5 Tactics to Add to Your PR Toolbox
Reputation Ink | Jun. 17, 2014 | INKsights Blog
It’s one of the most overused sentences in the communications...
That’s a Wrap: PR Firms’ Truce With Wikipedia, Linkedin’s New Profile Design, Gatorade Apologizes to LeBron and More
Michelle Calcote King | Jun. 13, 2014 | INKsights Blog
We’re excited to launch a new feature today on INKsights. That’s a Wrap is our Friday round up of some...
Even an Introvert Can Learn to Create Conversation
Reputation Ink | Jun. 12, 2014 | INKsights Blog
Some people are blessed with the gift of gab. If...
Death to Lorem Ipsum: Why Content Must Come First in Website Design
Michelle Calcote King | Jun. 10, 2014 | INKsights Blog
As website content writers and strategists, we’ve been involved in...
Writing Press Releases: 7 Tips to Improve Your Copy
Reputation Ink | Jun. 3, 2014 | INKsights Blog
Writing a press release doesn’t have to be hard. Some writers, intimidated by the thought of writing copy that eventually...
Attract the Right Customers With Well-written Personas
Heather Kingry | May. 29, 2014 | INKsights Blog
Personas, or customer profiles based on real data, have...
What You Need to Know About LinkedIn Publisher
Reputation Ink | May. 22, 2014 | INKsights Blog
In February of this year, LinkedIn opened its platform to...