Knowledge Center
What is Native Advertising Anyway?
Michelle Calcote King | May. 20, 2014 | INKsights Blog
Native advertising is hot. Facebook, Twitter, Pinterest, Instagram, and Tumblr are all monetizing their platforms with “in-feed ads,” and media...
SEO Tips for the Human Search Engine
Heather Kingry | May. 15, 2014 | INKsights Blog
You’ve got to hand it to Google. Those geniuses...
5 Tips to Increase Your News Release Pick-up
Reputation Ink | May. 13, 2014 | INKsights Blog
“Why don’t my news releases get picked up?” Just about...
Want Media Coverage? Four Reasons to Start Blogging Today
Michelle Calcote King | May. 6, 2014 | INKsights Blog
I’ve been doing PR for nearly two decades. DECADES. That’s a long time to be in an industry that’s somewhat...
Stellar Shares Insights on Disaster Preparedness With Food Manufacturing
Reputation Ink | May. 2, 2014 | Newsroom
Stellar's Tim Williams outlines the key steps required to create...
You Invest in Your Content. Follow These Tips to Invest in Your Audience.
Heather Kingry | May. 1, 2014 | INKsights Blog
With all of the time and energy you’re spending on...
6 Questions to Ask to Define Your Target Audience
Reputation Ink | Apr. 29, 2014 | INKsights Blog
It’s one of the most talked about recent TV commercials. Old Spice’s “Smellcome to Manhood” commercial features a series of...
Foursquare Founder’s Apology for Wife’s Forged Marathon Bib Fails to Pass the PR Test
Reputation Ink | Apr. 25, 2014 | INKsights Blog
Add Foursquare Founder Dennis Crowley and his wife, Chelsa, to...
How to Get the Most Out of the Next Conference You Attend
Reputation Ink | Apr. 24, 2014 | INKsights Blog
Conferences can be a great place to network and get...
Why Your Company Needs an Editorial Board (and How to Go About Forming It)
Michelle Calcote King | Apr. 22, 2014 | INKsights Blog
Editorial boards are an age-old tradition at newspapers. Back when traditional media wielded more influence, these groups held enormous power,...
The 5 A’s of an Effective Public Apology
Reputation Ink | Apr. 17, 2014 | INKsights Blog
Recently, we talked about that bane of celebrities and major...
Social Media Lessons From US Airways (and Tide and Oreo)
Reputation Ink | Apr. 14, 2014 | INKsights Blog
US Airways tweeted a pornographic photograph today in response to...