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Grammar Etiquette 101 [Infographic]
Reputation Ink | Mar. 4, 2015 | INKsights Blog
Joining National Peanut Butter Day (and National Wine Day), today marks one of our most beloved quirky holidays. It’s National Grammar Day....
Why Every Blog Needs an Editorial Calendar
Reputation Ink | Feb. 25, 2015 | INKsights Blog
Many of the clients we work with understand the benefits...
Inbound Marketing Strategy: Where to Focus in 2015
Heather Kingry | Feb. 19, 2015 | INKsights Blog
As inbound marketing gains in popularity, some companies are playing...
2 Simple Gmail Hacks for the Efficient Communications Professional
Reputation Ink | Feb. 17, 2015 | INKsights Blog
Whether you’re in public relations, journalism or content marketing, the meat of your job is communicating. And with communicating comes...
Marketing Automation is Not a Strategy (and It’s Useless Without Content)
Michelle Calcote King | Jan. 26, 2015 | INKsights Blog
Do NOT buy that marketing automation software (just yet). Before...
Building Business Relationships Means Picking Up the Phone
Reputation Ink | Jan. 13, 2015 | INKsights Blog
I’ll admit it: I hate talking on the phone. I’m...
Want Employees to Learn and Grow? Let Them Blog
Michelle Calcote King | Jan. 9, 2015 | INKsights Blog
How content marketing can fuel employee learning and development I have always been an insatiable learner. I was a big...
Happy Holidays!
Reputation Ink | Dec. 19, 2014 | INKsights Blog
Regift This: 6 Tips to Boost Content Sharing
Heather Kingry | Dec. 18, 2014 | INKsights Blog
Outside of marketing, a regift would be considered a great...
Social Media Stocking Stuffer: Tips for Managing Your Company Accounts
Reputation Ink | Dec. 16, 2014 | INKsights Blog
What’s my secret to being the coolest Santa? Pinterest. I click over to the giftee’s Pinterest page, scope out their...
Converting Website Visitors Into Customers—the Content Marketing Conversion Process Explained
Michelle Calcote King | Dec. 12, 2014 | INKsights Blog
With any marketing, the end goal is to make money,...
Want Better Marketing? Start by Retaining Your Agency
Heather Kingry | Dec. 4, 2014 | INKsights Blog
Many companies struggle with determining whether it makes sense to...