Knowledge Center
Content Curation: How to Collect and Share What Readers Want
Heather Kingry | Jun. 19, 2015 | INKsights Blog
A recent study by Ascend2 revealed that 53 percent of marketers feel a lack of internal content creation resources is...
What Every Company Ought to Know About Social Media
Reputation Ink | Jun. 2, 2015 | INKsights Blog
Lessons from Copyblogger CEO and Founder Brian Clark No...
Reputation Ink’s Work for Client Stellar Recognized in National Award Competition
Reputation Ink | May. 26, 2015 | Newsroom
Stellar, a fully integrated firm focused on design, engineering, construction...
Why Your Content is Now Your Brand
Michelle Calcote King | May. 5, 2015 | INKsights Blog
I’ll admit it. Before I started my own marketing firm, I worked in other advertising and PR firms and often...
Greenscape Pairs Beer With Trees in Unique ‘Brews for Branches’ Fundraiser
Reputation Ink | Apr. 20, 2015 | Newsroom
Greenscape of Jacksonville, a not-for-profit organization dedicated to enriching Jacksonville...
Want to Spice Up Your Social Media Videos? Try Dubsmash.
Reputation Ink | Apr. 15, 2015 | INKsights Blog
When scrolling through Vine the other night, I came across...
Near a Microphone? Be Careful With Your Words
Reputation Ink | Apr. 9, 2015 | INKsights Blog
In the past few weeks, there have been numerous examples of people speaking within range of a microphone that they...
Google Update: Mobile-friendliness and SEO
Heather Kingry | Apr. 2, 2015 | INKsights Blog
“Starting April 21, we will be expanding our use of...
Why Longer Content Works in Today’s 140-character, Soundbite, Snackable, Tweet-frenzied World
Michelle Calcote King | Mar. 24, 2015 | INKsights Blog
How many times have you heard that no one reads...
Publicity Stunts Can Be Bold – Just Don’t Let Them Backfire
Reputation Ink | Mar. 18, 2015 | INKsights Blog
For years, PR and marketing stunts have been doing what they are designed to do – make media headlines and...
3 Ways to Manage Content Overload (As a Reader)
Reputation Ink | Mar. 17, 2015 | INKsights Blog
I churn out content every day—blog posts, magazine articles, press...
Buy Me Dinner First: How to Nurture Leads Without Coming on Too Strong
Heather Kingry | Mar. 12, 2015 | INKsights Blog
According to a recent benchmark study by Marketo, 50 percent...