Knowledge Center
How Law Firm Marketers Can Use Client Testimonials Ethically
Michelle Calcote King | Jan. 29, 2020 | INKsights Blog
Referrals and relationships are the lifeblood of law firm marketing and business development. Thus, it makes sense that law firms...
Reputation Ink Publishes Legal Marketing Ethics Guide
Reputation Ink | Jan. 24, 2020 | Newsroom
Reputation Ink, a marketing and public relations agency focused on...
How to Comply With Attorney Advertising Ethics Rules (Without Going Crazy)
Michelle Calcote King | Jan. 21, 2020 | INKsights Blog
Let’s say you’re a marketer at a regional law firm,...
How Law Firms Can Make Lasting Changes in Diversity and Inclusion With Chris Kirby and Dominica Mcginnis of Bridgefield Group
Reputation Ink | Jan. 5, 2020 | Spill The Ink Podcast
Chris Kirby is an established professional coach and the Founder of BridgeField Group. He has worked as a business development...
Marketing Tips for Solo Attorneys and Small Firms With Allison Williams of the Law Firm Mentor
Reputation Ink | Dec. 5, 2019 | Spill The Ink Podcast
Allison Williams is a renowned lawyer, business coach and the...
Spread the Cheer! How to Do Holiday Marketing the Right Way for B2B and Professional Services
Michelle Calcote King | Nov. 20, 2019 | INKsights Blog
Ah, the holidays. A time when we’re surrounded by warm...
How to Improve Your Law Firm’s Linkedin With Stefanie Marrone of Stefanie Marrone Consulting
Reputation Ink | Nov. 5, 2019 | Spill The Ink Podcast
Stefanie Marrone is a consultant for law firms of all sizes as well as B2C and B2B companies. She brings...
Boo! Five Scary Pitfalls to Avoid During Law Firm Marketing Budget Season
Michelle Calcote King | Oct. 24, 2019 | INKsights Blog
*Foreboding, creepy music plays* Our law firm marketer hero is...
How to Become a Reliable Media Source With Christopher Melcher of Walzer Melcher LLP
Reputation Ink | Oct. 5, 2019 | Spill The Ink Podcast
Christopher Melcher is a leading name in the field of...
From Blah to Ah-ha! How to Write Law Firm Case Studies That Win New Business
Michelle Calcote King | Sep. 24, 2019 | INKsights Blog
This post was first published on Law Journal Newsletters. Visit any law firm’s website and you’ll find bulleted lists of...
Raising the Standards for Legal Surveys and Awards With Kerry Benn of Law360
Reputation Ink | Sep. 5, 2019 | Spill The Ink Podcast
Kerry Benn is the Director of Series, Surveys and Data...
Reputation Ink and Client Lightfoot, Franklin & White Recognized by PR Daily for Thought Leadership Campaign
Reputation Ink | Sep. 4, 2019 | Newsroom
Reputation Ink, a business-to-business marketing and public relations agency for...