Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How Law Firm Marketers Can Use Client Testimonials Ethically
Michelle Calcote King | Jan. 29, 2020 | INKsights Blog
Referrals and relationships are the lifeblood of law firm marketing and business development. Thus, it makes sense that law firms…
How to Comply With Attorney Advertising Ethics Rules (Without Going Crazy)
Michelle Calcote King | Jan. 21, 2020 | INKsights Blog
Let’s say you’re a marketer at a regional law firm, with offices in six states….
Four 2020 Legal Marketing Trends We’re Watching
Michelle Calcote King | Jan. 7, 2020 | INKsights Blog
It’s hard to fathom that it’s 2020. Where the heck did a decade go? I…
Boo! Five Scary Pitfalls to Avoid During Law Firm Marketing Budget Season
Michelle Calcote King | Oct. 24, 2019 | INKsights Blog
*Foreboding, creepy music plays* Our law firm marketer hero is alone in the office, at her desk. Everyone else went…
From Blah to Ah-ha! How to Write Law Firm Case Studies That Win New Business
Michelle Calcote King | Sep. 24, 2019 | INKsights Blog
This post was first published on Law Journal Newsletters. Visit any law firm’s website and…
What to Do When the Media Gets It Wrong
Michelle Calcote King | Jul. 17, 2019 | INKsights Blog
You carefully craft a press release. You go through rounds of internal edits and approvals….
13 Blogs Legal Marketers Should Follow
Reputation Ink | Jul. 2, 2019 | INKsights Blog
I love a good Stephen King book — and not just because I’m into spooky stories and horror movies. The…
7 Decisions to Make Before Beginning a Content Project
Michelle Calcote King | Jun. 6, 2019 | INKsights Blog
Content projects — such as website updates and new bios, practice group descriptions, case studies…
Differentiate Your Law Firm Marketing With Personality and a Unique Voice
Reputation Ink | May. 22, 2019 | INKsights Blog
What does your law firm’s marketing content say? Does it have a voice? Is anyone…
8 Ways to Get People to Sign Up for Your Newsletter
Michelle Calcote King | May. 16, 2019 | INKsights Blog
Want the good news or the bad news first? Let’s go with the good news: Email marketing is incredibly effective…
Law Firm Diversity: How to Showcase Your Efforts (and Not Be Fake)
Reputation Ink | May. 7, 2019 | INKsights Blog
The issue of diversity in the modern law firm is a hot issue right now,…
Lessons From the 2019 Legal Marketing Association Annual Conference
Michelle Calcote King | Apr. 12, 2019 | INKsights Blog
This week, more than 1,500 attendees gathered in Atlanta, Georgia, for the 2019 Legal Marketing…
