Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
8 Ways to Get People to Sign Up for Your Newsletter
Michelle Calcote King | May. 16, 2019 | INKsights Blog
Want the good news or the bad news first? Let’s go with the good news: Email marketing is incredibly effective…
Why B2B Marketers Can’t Afford to Ignore Email Marketing
Michelle Calcote King | Feb. 19, 2019 | INKsights Blog
If you’re a B2B marketer and not taking advantage of…
How to Get Your Employees to Share Your Content (and Why It’s So Important)
Michelle Calcote King | Feb. 5, 2019 | INKsights Blog
You’ve written thought-leadership blog posts. Designed beautiful infographics. Developed engaging…
6 Questions to Ask Before You Hire a Professional Content Writer
Michelle Calcote King | Jan. 21, 2019 | INKsights Blog
High-quality content is rocket fuel for today’s marketing strategies. But the difficult task of finding great writers who can create…
![8 Common Mistakes Lawyers Make on Their Blogs [updated]](https://www.rep-ink.com/wp-content/uploads/2019/01/RepInk-blog-8LawyerMistakes.jpg)
8 Common Mistakes Lawyers Make on Their Blogs [updated]
Michelle Calcote King | Jan. 15, 2019 | INKsights Blog
(This post has been updated from our original 2014…
We Boosted Email Click-through Rate by 60 Percent With This One Simple Tweak
Reputation Ink | Jan. 8, 2019 | INKsights Blog
Email remains one of the most reliable and consistent vehicles…
Marketers: It’s Time to Push Back on Your Bosses’ Bad Ideas
Michelle Calcote King | Nov. 20, 2018 | INKsights Blog
“Behind every bad idea is an executive who asked for it.” I can feel all the marketers internally shouting “YAAAASSSSS.”…
How Law Firms Can Use Marketing Automation to Enhance Their Client Experience
Michelle Calcote King | Sep. 25, 2018 | INKsights Blog
Acquiring new clients is expensive. Depending on the study, research…
![Legal Marketing: How One Law Firm’s Blog Has Attracted New Clients and Generated Business [Video]](https://www.rep-ink.com/wp-content/uploads/2018/06/Jimerson-Cobb.png)
Legal Marketing: How One Law Firm’s Blog Has Attracted New Clients and Generated Business [Video]
Reputation Ink | Jun. 6, 2018 | INKsights Blog
If you’re reading this, you might be a managing partner…
4 Reasons Marketers Must Shift Toward a ‘Knowledge Extraction’ Mindset
Michelle Calcote King | May. 2, 2018 | INKsights Blog
Marketers… if you had to describe your most important role in one or two words, what would you say? My…
Legal Marketers: Here’s How to Get General Counsel’s Attention, Straight From the Horse’s Mouth
Michelle Calcote King | Apr. 17, 2018 | INKsights Blog
Four marketing strategies are particularly effective, says panel of GCs…
Content Promotion: 8 Ways to Get More Mileage Out of Your Content
Reputation Ink | Jan. 23, 2018 | INKsights Blog
By now you understand the value of creating engaging content…
