Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
![8 common mistakes lawyers make on their blogs [updated]](https://www.rep-ink.com/wp-content/uploads/2019/01/RepInk-blog-8LawyerMistakes.jpg)
8 common mistakes lawyers make on their blogs [updated]
Michelle Calcote King | Jan. 15, 2019 | INKsights Blog
(This post has been updated from our original 2014 post.) The legal industry has embraced blogging like no other….
We boosted email click-through rate by 60 percent with this one simple tweak
Reputation Ink | Jan. 8, 2019 | INKsights Blog
Email remains one of the most reliable and consistent vehicles for B2B marketers today. In…
Marketers: It’s time to push back on your bosses’ bad ideas
Michelle Calcote King | Nov. 20, 2018 | INKsights Blog
“Behind every bad idea is an executive who asked for it.” I can feel all…
How law firms can use marketing automation to enhance their client experience
Michelle Calcote King | Sep. 25, 2018 | INKsights Blog
Acquiring new clients is expensive. Depending on the study, research shows that the cost to acquire a new client is…
Legal marketing: How one law firm’s blog has attracted new clients and generated business
Reputation Ink | Jun. 6, 2018 | INKsights Blog
If you’re reading this, you might be a managing partner questioning if blogging lives up…
4 reasons marketers must shift toward a ‘knowledge extraction’ mindset
Michelle Calcote King | May. 2, 2018 | INKsights Blog
Marketers… if you had to describe your most important role in one or two words,…
Legal marketers: Here’s how to get general counsel’s attention, straight from the horse’s mouth
Michelle Calcote King | Apr. 17, 2018 | INKsights Blog
Four marketing strategies are particularly effective, says panel of GCs at Legal Marketing Association conference Law firm marketers: Want to…
Content promotion: 8 ways to get more mileage out of your content
Reputation Ink | Jan. 23, 2018 | INKsights Blog
By now you understand the value of creating engaging content to grow your business. Content…
Professional B2B content marketing writers: Why you need ‘em and how to find ‘em
Michelle Calcote King | Nov. 10, 2017 | INKsights Blog
By far, the number-one challenge we hear from prospects and clients when it comes to…
7 steps to developing a law firm content marketing strategy
Michelle Calcote King | Sep. 27, 2017 | INKsights Blog
While law firms are prolific content generators, very few firms have a documented content marketing strategy. According to Greentarget’s 2017 State…
Thought leadership vs. lead generation: Why legal blogging needs a strategic update
Michelle Calcote King | Sep. 22, 2017 | INKsights Blog
At the Legal Marketing Association’s Southeastern Conference last week in Charlotte, North Carolina, in a…
![How to get the most bang for your content buck [infographic]](https://www.rep-ink.com/wp-content/uploads/2017/03/INFOGRAPHIC_bang-for-your-content-buck_FINAL.png)
How to get the most bang for your content buck [infographic]
Reputation Ink | Mar. 16, 2017 | INKsights Blog
When you put blood, sweat and tears (ok, maybe just a lot of strategy, hours…
