Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Top B2B Marketing Trends for Professional Services in 2025
Michelle Calcote King | Jan. 13, 2025 | INKsights Blog
I’m sharing some trends I believe any professional services firm or B2B company should consider when implementing marketing strategies this…
Useful Linkedin Features B2B Firms Should Use to Enhance Their Marketing
Sofia Millar | Nov. 26, 2024 | INKsights Blog
According to LinkedIn, members engage with 1.5 million pieces of…
Maximizing Visibility and Impact: How to Effectively Promote Your AEC Firm’s Projects
Reputation Ink | Jul. 9, 2024 | INKsights Blog
Effectively showcasing your architecture, engineering, and construction firm’s projects is…
How to Build Your Speaking Strategy Before This Year’s Conference Season
Reputation Ink | Mar. 26, 2024 | INKsights Blog
Speaking engagements are more than just additional CV bullets; they demonstrate authority and expertise to prospects.
Touting Your Award Wins: How to Stay in Compliance With Legal Marketing Ethics Rules
Ashton Nichols | Dec. 22, 2023 | INKsights Blog
If you subscribe to our newsletter, then you know that…
Going for Gold: How to Build a Reputation as an AEC Industry Safety Leader
Reputation Ink | Dec. 21, 2023 | INKsights Blog
Building a reputation as a safety leader is a highly…
Shutting the Revolving Door: How AEC Firms Can Leverage Marketing for Employee Retention
Reputation Ink | Nov. 28, 2023 | INKsights Blog
Labor woes have the architecture, engineering, and construction (AEC) industries in a choke hold. A decreased interest in the trades…
Looking for a Marketing and PR Agency? Consider Niche AEC Specialists
Reputation Ink | Oct. 23, 2023 | INKsights Blog
If your company or firm’s marketing team needs a little…
Do’s and Don’ts of Podcast Interviews
Reputation Ink | Sep. 14, 2023 | INKsights Blog
I love a good podcast. The ones that make me…
How to Grow Your Law Practice With a Podcast
Ashton Nichols | Aug. 28, 2023 | INKsights Blog
When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast in November of 2020, she…
8 Reasons Law Firms Should Work With a Specialist Legal Marketing & PR Agency
Ashton Nichols | May. 31, 2023 | INKsights Blog
If your law firm has a marketing team and needs…
![How AEC Employees Can Contribute Marketing Videos With Their Smartphones [Infographic]](https://www.rep-ink.com/wp-content/uploads/2017/10/EMPLOYEE-GENERATED-VIDEO.png)
How AEC Employees Can Contribute Marketing Videos With Their Smartphones [Infographic]
Reputation Ink | May. 31, 2023 | INKsights Blog
You don’t need a Hollywood movie studio to be a…
