Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
AI Can Summarize — Only You Can Lead With a Point of View
Jennifer Powell | Jul. 8, 2025 | INKsights Blog
AI has changed the content landscape. Now, anyone can produce a polished, credible-sounding blog post in seconds. As a result,…
Don’t Have a Law Firm Marketing Department? Here’s Where to Start
Raychel Lean | May. 1, 2025 | INKsights Blog
How to build a solid marketing and PR foundation for…
Using Design to Achieve Business Goals: A Law Firm Marketing Guide
Raychel Lean | Apr. 1, 2025 | INKsights Blog
(Hint: It’s not about making things look pretty) Imagine two…
Big Law’s High Prices Are a PR and Marketing Opportunity for Midsize Firms: 5 Strategic Tips
Raychel Lean | Mar. 4, 2025 | INKsights Blog
Master your firm’s marketing and PR strategy to become the obvious alternative for clients rethinking their reliance on large law…
Building Stronger AEC Partnerships Through Collaborative Marketing
Reputation Ink | Feb. 28, 2025 | INKsights Blog
The architecture, engineering, and construction (AEC) industry is built on…
Top B2B Marketing Trends for Professional Services in 2025
Michelle Calcote King | Jan. 13, 2025 | INKsights Blog
I’m sharing some trends I believe any professional services firm…
Useful Linkedin Features B2B Firms Should Use to Enhance Their Marketing
Reputation Ink | Nov. 26, 2024 | INKsights Blog
According to LinkedIn, members engage with 1.5 million pieces of content every minute, a testament to the platform’s success at…
Maximizing Visibility and Impact: How to Effectively Promote Your AEC Firm’s Projects
Reputation Ink | Jul. 9, 2024 | INKsights Blog
Effectively showcasing your architecture, engineering, and construction firm’s projects is…
How to Build Your Speaking Strategy Before This Year’s Conference Season
Reputation Ink | Mar. 26, 2024 | INKsights Blog
Speaking engagements are more than just additional CV bullets; they…
Going for Gold: How to Build a Reputation as an AEC Industry Safety Leader
Reputation Ink | Dec. 21, 2023 | INKsights Blog
Building a reputation as a safety leader is a highly effective way to set your company apart from the competition.
Shutting the Revolving Door: How AEC Firms Can Leverage Marketing for Employee Retention
Reputation Ink | Nov. 28, 2023 | INKsights Blog
Labor woes have the architecture, engineering, and construction (AEC) industries…
Looking for a Marketing and PR Agency? Consider Niche AEC Specialists
Reputation Ink | Oct. 23, 2023 | INKsights Blog
If your company or firm’s marketing team needs a little…
