Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Why editorial calendars are a must for AEC PR in 2023
Reputation Ink | Jan. 31, 2023 | INKsights Blog
Sometimes working with the media can be like trying to predict all the change orders an owner will have on…
Tangible ways AEC companies can reach their target audience in the metaverse
Reputation Ink | Jan. 16, 2023 | INKsights Blog
Although abstract in nature, the metaverse is transforming the universal business landscape (and by extension…
Contributor networks and bylined article opportunities: What lawyers and legal professionals need to know
Reputation Ink | Dec. 2, 2022 | INKsights Blog
There are many ways to secure a byline in a key media outlet. While working…
What AEC firms need to know about Google’s ‘helpful content’ algorithm update
Reputation Ink | Nov. 30, 2022 | INKsights Blog
Google recently launched a ‘helpful content’ update to its search algorithm to prioritize unique and thorough content for its users….
Legal public relations: How to get covered by The Wall Street Journal
Reputation Ink | Aug. 23, 2022 | INKsights Blog
Getting featured or quoted in The Wall Street Journal can be a major coup for…
How to leverage your next event sponsorship
Kevin Aschenbrenner | Aug. 5, 2022 | INKsights Blog
Sponsoring an event — whether an event discussion, seminar or workshop — is a great…
Law360: Law firm submissions 101
Shelby Gambrell | Jul. 25, 2022 | INKsights Blog
Today we are exploring Law360 awards and rankings, and why we think they are worth the non-billable hours for your…
Architecture public relations: 6 publications every architectural firm should target to showcase projects, expertise
Michelle Calcote King | Jun. 28, 2022 | INKsights Blog
Here are six architectural publications (for commercial/non-residential architects) that we recommend and how to get…
How to edit your law firm’s Wikipedia page: 3 golden rules
Michelle Calcote King | May. 28, 2022 | INKsights Blog
Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked…
The Legal 500: Law firm submissions 101
Shelby Gambrell | Apr. 4, 2022 | INKsights Blog
We love legal rankings. It’s true. We love a lot of normal loveable things, like dogs and books and hot…
9 mistakes marketers should avoid when interviewing architects, engineers and construction pros for thought leadership content
Reputation Ink | Mar. 10, 2022 | INKsights Blog
So you read our guide on improving your subject-matter-expert interviewing skills and now you think…
Super Lawyers: Law firm submissions 101
Shelby Gambrell | Mar. 2, 2022 | INKsights Blog
There are plenty of rankings, awards, gold stars, you name it, surrounding the legal sector….
