Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Chambers and Partners: What Law Firms Should Know in 2026
Kevin Aschenbrenner | Feb. 26, 2026 | INKsights Blog
It’s never too late to start planning for the next Chambers USA research cycle. That’s our mantra at Reputation Ink,…
Who Does What in the Newsroom? A Guide to Media Roles
Reputation Ink | Feb. 23, 2026 | INKsights Blog
Media coverage isn’t just about visibility; it’s about credibility. In…
What to Do When the Media Gets It Wrong
Michelle Calcote King | Jan. 27, 2026 | INKsights Blog
You carefully craft a press release. You go through rounds…
The Top 9 Media Mistakes Lawyers Make
Steven Gallo | Jan. 14, 2026 | INKsights Blog
A solid public relations strategy is an essential part of a savvy legal marketer’s arsenal. PR is a unique and…
How Law Firms Can Build Trust Before a Crisis Strikes
Michelle Calcote King | Jan. 5, 2026 | INKsights Blog
2025 saw a major shift in how law firms view…
Best Places to Work Programs: A Strategic Investment for AEC Firms
Grace Edgin | Jan. 2, 2026 | INKsights Blog
In an industry where 84% of architecture, engineering and construction…
Best Places to Work Programs: A Strategic Investment for Law Firms
Grace Edgin | Jan. 2, 2026 | INKsights Blog
With the legal industry facing a 20% turnover rate and substantial costs associated with attorney departures, firms need every competitive…
What to Include in the Perfect Press Release
Michelle Calcote King | Dec. 4, 2025 | INKsights Blog
A field trip through the 7 key elements of a…
Media Coverage or Media Impact? How to Know if a Legal PR Placement Was Worth It
Elizabeth Mortek | Dec. 2, 2025 | INKsights Blog
Publicity for the sake of publicity no longer moves the…
Don’t Wait for the Storm: How Consistent AEC Marketing Brings Crisis Resilience
Kathryn Bracho | Dec. 1, 2025 | INKsights Blog
Are you the type to keep an umbrella in your car, just in case? Or do you find yourself running…
How to Pitch Attorney Bylined Articles That Actually Get Placed (and Read)
Raychel Lean | Nov. 21, 2025 | INKsights Blog
“Would you like to receive a bylined article on this…
How to Build a Reputation That Can Take a Hit: 3 PR Tactics for AEC Firms
Grace Edgin | Nov. 13, 2025 | INKsights Blog
Google your firm right now. Go ahead, I’ll wait. What…
