Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Social media video matters: why and how to do it at your law firm (with examples)
Sofia Millar | Apr. 30, 2024 | INKsights Blog
If you want to keep the social media algorithm happy — and more importantly, your audience engaged — you should…
Social media video matters: why and how to do it at your AEC firm (with examples)
Sofia Millar | Apr. 30, 2024 | INKsights Blog
If you want to keep the social media algorithm happy — and more importantly, your…
It’s in the (camera) bag: creating an in-house video program
Sofia Millar | Jan. 29, 2024 | INKsights Blog
Using video in your marketing strategy stacks the odds in your favor — and research…
![How AEC employees can contribute marketing videos with their smartphones [infographic]](https://www.rep-ink.com/wp-content/uploads/2017/10/EMPLOYEE-GENERATED-VIDEO.png)
How AEC employees can contribute marketing videos with their smartphones [infographic]
Reputation Ink | May. 31, 2023 | INKsights Blog
You don’t need a Hollywood movie studio to be a B2B video marketer. In fact, you already have a team…
Reprint Rights 101: How AEC firms can promote media hits without getting sued
Kevin Aschenbrenner | Jan. 27, 2022 | INKsights Blog
Great news! You or one of your architecture, engineering and construction (AEC) subject matter experts…
Publish, Like, Share, Repeat: Best practices for legal social media accounts
Shelby Gambrell | May. 20, 2020 | INKsights Blog
Reputation Ink works with a lot of clients on their social media posts. From drafting…
3 easy B2B marketing videos you can create right now (and how to create them)
Reputation Ink | Nov. 16, 2017 | INKsights Blog
You’ve heard thought leaders hüpfburg kaufen telling you to create more online video. You’re reading about the importance of video…
4 types of video B2B companies should be using in their marketing
Reputation Ink | Oct. 19, 2017 | INKsights Blog
It’s likely your B2B company is vendita parco acquatico gonfiabile already incorporating video into its…
B2B and video: A match made in ROI heaven
Shelby Gambrell | Dec. 16, 2016 | INKsights Blog
Reputation Ink’s exclusive interview with Ed Heil of StoryTeller Media + Communications Content may be…
Rep Ink on Screen: 3 lessons for creating video from scratch
Shelby Gambrell | Oct. 7, 2016 | INKsights Blog
Everyone goes into content marketing and PR for the same reason — the fame. The promise of making viral videos…
3 ways the Jacksonville Sheriff builds bridges with social media
Shelby Gambrell | May. 5, 2016 | INKsights Blog
We’ve all done it. Dinner is simmering on the stove and, hey, I have a…
Want to spice up your social media videos? Try Dubsmash.
Reputation Ink | Apr. 15, 2015 | INKsights Blog
When scrolling through Vine the other night, I came across a ton of videos with…
