Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Social Media Video Matters: Why and How to Do It at Your Law Firm (With Examples)
Sofia Millar | Apr. 30, 2024 | INKsights Blog
If you want to keep the social media algorithm happy — and more importantly, your audience engaged — you should…
April Law Firm Rankings, Lists, Awards and PR Opportunities
Shelby Gambrell | Apr. 15, 2024 | INKsights Blog
Happy Earth Month! One of the best ways to recycle…
March Law Firm Rankings, Lists, Awards and PR Opportunities
Shelby Gambrell | Mar. 13, 2024 | INKsights Blog
Mid-March can be a time when luck is top of…
February 2024 Law Firm Rankings, Lists, Awards and PR Opportunities
Shelby Gambrell | Feb. 16, 2024 | INKsights Blog
Roses are red, Violets are blue. Your attorneys want recognition, And we want that for them too! Okay. Writing holiday…
Touting Your Award Wins: How to Stay in Compliance With Legal Marketing Ethics Rules
Ashton Nichols | Dec. 22, 2023 | INKsights Blog
If you subscribe to our newsletter, then you know that…
How Law Firms Can Speak With One Voice Through a Comprehensive Messaging Strategy
Reputation Ink | Nov. 28, 2023 | INKsights Blog
Law firms are known for the diverse minds and unique…
How to Grow Your Law Practice With a Podcast
Ashton Nichols | Aug. 28, 2023 | INKsights Blog
When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast in November of 2020, she…
How Law Firms Can Utilize Mansfield Certification to Drive Diversity and Inclusion Initiatives
Ashton Nichols | Jul. 26, 2023 | INKsights Blog
In the legal profession, diversity, equity and inclusion (DEI) have…
Chambers and Partners: Law Firm Submissions 101
Kevin Aschenbrenner | Jun. 29, 2023 | INKsights Blog
Two years ago we published our original Chambers and Partners…
8 Reasons Law Firms Should Work With a Specialist Legal Marketing & PR Agency
Ashton Nichols | May. 31, 2023 | INKsights Blog
If your law firm has a marketing team and needs a little extra help, or you’re starting from scratch and…
The Do’s and Dont’s of Lawyer Cross-marketing During PR Opportunities
Sofia Millar | May. 11, 2023 | INKsights Blog
In any public relations opportunity a lawyer encounters, it is…
Benchmark Litigation: Law Firm Submissions 101
Shelby Gambrell | Mar. 28, 2023 | INKsights Blog
Class is back in session! It’s been a minute, but…
