Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
March Law Firm Rankings, Lists, Awards and PR Opportunities
Shelby Gambrell | Mar. 13, 2024 | INKsights Blog
Mid-March can be a time when luck is top of mind. And while we love a found penny and the…
February 2024 Law Firm Rankings, Lists, Awards and PR Opportunities
Shelby Gambrell | Feb. 16, 2024 | INKsights Blog
Roses are red, Violets are blue. Your attorneys want recognition, …
Touting Your Award Wins: How to Stay in Compliance With Legal Marketing Ethics Rules
Ashton Nichols | Dec. 22, 2023 | INKsights Blog
If you subscribe to our newsletter, then you know that…
How Law Firms Can Speak With One Voice Through a Comprehensive Messaging Strategy
Reputation Ink | Nov. 28, 2023 | INKsights Blog
Law firms are known for the diverse minds and unique perspectives they bring to the table for clients. But that…
How to Grow Your Law Practice With a Podcast
Ashton Nichols | Aug. 28, 2023 | INKsights Blog
When our Principal and President Michelle Calcote King began Reputation…
How Law Firms Can Utilize Mansfield Certification to Drive Diversity and Inclusion Initiatives
Ashton Nichols | Jul. 26, 2023 | INKsights Blog
In the legal profession, diversity, equity and inclusion (DEI) have…
Chambers and Partners: Law Firm Submissions 101
Kevin Aschenbrenner | Jun. 29, 2023 | INKsights Blog
Two years ago we published our original Chambers and Partners 101 blog post. Does the memory echo like a gong…
8 Reasons Law Firms Should Work With a Specialist Legal Marketing & PR Agency
Ashton Nichols | May. 31, 2023 | INKsights Blog
If your law firm has a marketing team and needs…
The Do’s and Dont’s of Lawyer Cross-marketing During PR Opportunities
Sofia Millar | May. 11, 2023 | INKsights Blog
In any public relations opportunity a lawyer encounters, it is…
Benchmark Litigation: Law Firm Submissions 101
Shelby Gambrell | Mar. 28, 2023 | INKsights Blog
Class is back in session! It’s been a minute, but I’m back to pontificate about the wonders that are legal…
What Legal Marketers Should Know About Google’s ‘Helpful Content’ Algorithm Update
Ashton Nichols | Mar. 9, 2023 | INKsights Blog
Google recently launched a “helpful content” update to its search…
What to Do When a Thought Leader Leaves Your Law Firm
Reputation Ink | Feb. 17, 2023 | INKsights Blog
Losing a leading professional hurts, especially if that lawyer or…
