Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
We boosted email click-through rate by 60 percent with this one simple tweak
Reputation Ink | Jan. 8, 2019 | INKsights Blog
Email remains one of the most reliable and consistent vehicles for B2B marketers today. In fact, people sent more of…
Marketers: It’s time to push back on your bosses’ bad ideas
Michelle Calcote King | Nov. 20, 2018 | INKsights Blog
“Behind every bad idea is an executive who asked for it.” I can feel all…
Need to persuade an audience? Use these 5 powerful messaging techniques
Michelle Calcote King | Jun. 21, 2018 | INKsights Blog
If you’ve watched the show “Mad Men,” you may have thought that you, too, could…
3 PR takeaways from Cision’s 2018 ‘Global State of the Media’ report
Michelle Calcote King | May. 8, 2018 | INKsights Blog
Nowadays, the media is the news. With a president who calls the media “fake news” and an overwhelming supply of…
4 reasons marketers must shift toward a ‘knowledge extraction’ mindset
Michelle Calcote King | May. 2, 2018 | INKsights Blog
Marketers… if you had to describe your most important role in one or two words,…
7 ways to overcome content marketing’s biggest challenge: just getting it done
Michelle Calcote King | Apr. 24, 2018 | INKsights Blog
We’ve all heard it before: “I just can’t get my subject-matter experts to give me…
Legal marketers: Here’s how to get general counsel’s attention, straight from the horse’s mouth
Michelle Calcote King | Apr. 17, 2018 | INKsights Blog
Four marketing strategies are particularly effective, says panel of GCs at Legal Marketing Association conference Law firm marketers: Want to…
Content promotion: 8 ways to get more mileage out of your content
Reputation Ink | Jan. 23, 2018 | INKsights Blog
By now you understand the value of creating engaging content to grow your business. Content…
3 easy B2B marketing videos you can create right now (and how to create them)
Reputation Ink | Nov. 16, 2017 | INKsights Blog
You’ve heard thought leaders hüpfburg kaufen telling you to create more online video. You’re reading…
Professional B2B content marketing writers: Why you need ‘em and how to find ‘em
Michelle Calcote King | Nov. 10, 2017 | INKsights Blog
By far, the number-one challenge we hear from prospects and clients when it comes to content marketing is finding the…
4 types of video B2B companies should be using in their marketing
Reputation Ink | Oct. 19, 2017 | INKsights Blog
It’s likely your B2B company is vendita parco acquatico gonfiabile already incorporating video into its…
Content marketers: 7 ways to improve your subject-matter-expert interviews
Michelle Calcote King | Jul. 12, 2017 | INKsights Blog
Get the information you need to create persuasive, insightful content by conducting better interviews I’ll…
