Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How to Get Your Employees to Share Your Content (and Why It’s So Important)
Michelle Calcote King | Feb. 5, 2019 | INKsights Blog
You’ve written thought-leadership blog posts. Designed beautiful infographics. Developed engaging videos. Created valuable e-books and white papers. You’ve then shared…
6 Questions to Ask Before You Hire a Professional Content Writer
Michelle Calcote King | Jan. 21, 2019 | INKsights Blog
High-quality content is rocket fuel for today’s marketing strategies. But…
We Boosted Email Click-through Rate by 60 Percent With This One Simple Tweak
Reputation Ink | Jan. 8, 2019 | INKsights Blog
Email remains one of the most reliable and consistent vehicles…
Marketers: It’s Time to Push Back on Your Bosses’ Bad Ideas
Michelle Calcote King | Nov. 20, 2018 | INKsights Blog
“Behind every bad idea is an executive who asked for it.” I can feel all the marketers internally shouting “YAAAASSSSS.”…
Need to Persuade an Audience? Use These 5 Powerful Messaging Techniques
Michelle Calcote King | Jun. 21, 2018 | INKsights Blog
If you’ve watched the show “Mad Men,” you may have…
3 PR Takeaways From Cision’s 2018 ‘Global State of the Media’ Report
Michelle Calcote King | May. 8, 2018 | INKsights Blog
Nowadays, the media is the news. With a president who…
4 Reasons Marketers Must Shift Toward a ‘Knowledge Extraction’ Mindset
Michelle Calcote King | May. 2, 2018 | INKsights Blog
Marketers… if you had to describe your most important role in one or two words, what would you say? My…
7 Ways to Overcome Content Marketing’s Biggest Challenge: Just Getting It Done
Michelle Calcote King | Apr. 24, 2018 | INKsights Blog
We’ve all heard it before: “I just can’t get my…
Legal Marketers: Here’s How to Get General Counsel’s Attention, Straight From the Horse’s Mouth
Michelle Calcote King | Apr. 17, 2018 | INKsights Blog
Four marketing strategies are particularly effective, says panel of GCs…
Content Promotion: 8 Ways to Get More Mileage Out of Your Content
Reputation Ink | Jan. 23, 2018 | INKsights Blog
By now you understand the value of creating engaging content to grow your business. Content marketing works (ask our clients!),…
3 Easy B2B Marketing Videos You Can Create Right Now (and How to Create Them)
Reputation Ink | Nov. 16, 2017 | INKsights Blog
You’ve heard thought leaders hüpfburg kaufen telling you to create…
Professional B2B Content Marketing Writers: Why You Need ‘Em and How to Find ‘Em
Michelle Calcote King | Nov. 10, 2017 | INKsights Blog
By far, the number-one challenge we hear from prospects and…
