Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Do’s and Don’ts of Podcast Interviews
Reputation Ink | Sep. 14, 2023 | INKsights Blog
I love a good podcast. The ones that make me feel like the host and guest are standing in the…
How to Leverage Your Next Event Sponsorship
Kevin Aschenbrenner | Aug. 5, 2022 | INKsights Blog
Sponsoring an event — whether an event discussion, seminar or…
5 ways to get more media coverage for your firm in 2022
Michelle Calcote King | Nov. 16, 2021 | INKsights Blog
If your 2022 goals include increasing awareness of your law…
Why you should focus your marketing on one (or a few) industries
Michelle Calcote King | Aug. 2, 2021 | INKsights Blog
This article originally appeared in DRI’s The Voice. We’ve all heard the age-old adage: “Half the money I spend on…
The importance of email service providers (ESPs): Why you should never send mass emails with Outlook or Gmail
Reputation Ink | Jul. 8, 2021 | INKsights Blog
Email marketing is the most profitable marketing channel, garnering an…
Attending Virtual Conferences: How to Get Value From a Socially Distanced Event
Shelby Gambrell | Oct. 27, 2020 | INKsights Blog
While attending a conference used to mean skiving off work…
What to Do When There’s No News: 7 Proactive PR Tips for Law Firms
Kevin Aschenbrenner | Sep. 4, 2020 | INKsights Blog
We always tell our law firm clients that it’s important to have sustained legal PR efforts. Media relations isn’t something…
How Much Should You Spend on Marketing During a Recession? Here’s What the Research Says
Michelle Calcote King | Apr. 13, 2020 | INKsights Blog
As COVID-19 sweeps the world, our economy is quickly going…
Meet the Legal Media: Angel Coker, The Birmingham Business Journal
Michelle Calcote King | Mar. 4, 2020 | INKsights Blog
Name any major metropolitan area in the United States and…
Meet the Legal Media: Rebekah Mintzer, Bloomberg Law
Michelle Calcote King | Feb. 20, 2020 | INKsights Blog
Bloomberg Law is known for its coverage of the business of law, particularly Big Law. It has become a go-to…
Spread the Cheer! How to Do Holiday Marketing the Right Way for B2B and Professional Services
Michelle Calcote King | Nov. 20, 2019 | INKsights Blog
Ah, the holidays. A time when we’re surrounded by warm…
7 Decisions to Make Before Beginning a Content Project
Michelle Calcote King | Jun. 6, 2019 | INKsights Blog
Content projects — such as website updates and new bios,…
