Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The Rise of AI Search: What AEC Firms Need to Budget for in 2027
Michelle Calcote King | Oct. 26, 2026 | INKsights Blog
A Strategic Budgeting Guide for Marketing in the AI Discovery Era The way potential clients find architecture, engineering and construction…
How to Prepare a Year-End Marketing Performance Report
Melanie Trudeau | Sep. 23, 2026 | INKsights Blog
What to track, how to find the story in your…
How to Make AEC Project Descriptions More Visible in AI-Driven Search
Michelle Calcote King | Sep. 1, 2026 | INKsights Blog
For years, AEC website project portfolios were built primarily for…
AEC Firms Can’t Out-BD a Weak Marketing Strategy
Michelle Calcote King | Jul. 31, 2026 | INKsights Blog
Why Relying Too Heavily on Business Development Can Backfire AEC firms are under increasing pressure to maintain a steady flow…
How AEC Firms Can Market Internship Programs That Actually Attract Talent
Michelle Calcote King | Jun. 29, 2026 | INKsights Blog
Architecture, engineering and construction firms are now competing for the…
Winning More Design-Build Work: How AEC Firms Should Be Marketing Now
Michelle Calcote King | Jun. 1, 2026 | INKsights Blog
Design-build is no longer an alternative delivery method. In many…
The Question AEC Buyers Are Asking: Is There a Real Expert Behind This?
Steven Gallo | Apr. 29, 2026 | INKsights Blog
Most AEC marketing hides the very thing buyers care about most. Humanizing your firm means bringing that expertise to the…
Mastering the Art of AEC Project Storytelling
Michelle Calcote King | Mar. 31, 2026 | INKsights Blog
The public meeting is standing-room only. Residents line up at…
Architecture Public Relations: 6 Publications Every Architectural Firm Should Target to Showcase Projects, Expertise
Michelle Calcote King | Mar. 3, 2026 | INKsights Blog
Here are six architectural publications (for commercial/non-residential architects) that we…
Why Reputation Matters in AEC M&A
Michelle Calcote King | Mar. 2, 2026 | INKsights Blog
How reputation shapes outcomes for both AEC acquirers and targets I was sitting in the audience at a marketing agency…
After the Ribbon Is Cut: Why Project Lessons Shouldn’t Stop at Closeout
Jennifer Clements | Feb. 3, 2026 | INKsights Blog
Most AEC firms already make time for post-project reviews. The…
Building Your Pipeline: How AEC Firms Can Win the Battle for Early-Career Talent
Kathryn Bracho | Jan. 7, 2026 | INKsights Blog
I’m Gen X. When I landed my first job out…
