Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How to Make AEC Project Descriptions More Visible in AI-Driven Search
Michelle Calcote King | Sep. 1, 2026 | INKsights Blog
For years, AEC website project portfolios were built primarily for two audiences: human readers and traditional search engines. The goal…
AEC Firms Can’t Out-BD a Weak Marketing Strategy
Michelle Calcote King | Jul. 31, 2026 | INKsights Blog
Why Relying Too Heavily on Business Development Can Backfire AEC…
How AEC Firms Can Market Internship Programs That Actually Attract Talent
Michelle Calcote King | Jun. 29, 2026 | INKsights Blog
Architecture, engineering and construction firms are now competing for the…
Winning More Design-Build Work: How AEC Firms Should Be Marketing Now
Michelle Calcote King | Jun. 1, 2026 | INKsights Blog
Design-build is no longer an alternative delivery method. In many sectors, it’s becoming the default. Owners are under pressure to…
The Question AEC Buyers Are Asking: Is There a Real Expert Behind This?
Steven Gallo | Apr. 29, 2026 | INKsights Blog
Most AEC marketing hides the very thing buyers care about…
Mastering the Art of AEC Project Storytelling
Michelle Calcote King | Mar. 31, 2026 | INKsights Blog
The public meeting is standing-room only. Residents line up at…
Architecture Public Relations: 6 Publications Every Architectural Firm Should Target to Showcase Projects, Expertise
Michelle Calcote King | Mar. 3, 2026 | INKsights Blog
Here are six architectural publications (for commercial/non-residential architects) that we recommend and how to get your firm’s work featured in…
Why Reputation Matters in AEC M&A
Michelle Calcote King | Mar. 2, 2026 | INKsights Blog
How reputation shapes outcomes for both AEC acquirers and targets…
After the Ribbon Is Cut: Why Project Lessons Shouldn’t Stop at Closeout
Jennifer Powell | Feb. 3, 2026 | INKsights Blog
Most AEC firms already make time for post-project reviews. The…
Building Your Pipeline: How AEC Firms Can Win the Battle for Early-Career Talent
Kathryn Bracho | Jan. 7, 2026 | INKsights Blog
I’m Gen X. When I landed my first job out of college, I hadn’t researched company culture or asked about…
Best Places to Work Programs: A Strategic Investment for AEC Firms
Grace Edgin | Jan. 2, 2026 | INKsights Blog
In an industry where 84% of architecture, engineering and construction…
Don’t Wait for the Storm: How Consistent AEC Marketing Brings Crisis Resilience
Kathryn Bracho | Dec. 1, 2025 | INKsights Blog
Are you the type to keep an umbrella in your…
