Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How to Pitch Attorney Bylined Articles That Actually Get Placed (and Read)
Raychel Lean | Nov. 21, 2025 | INKsights Blog
“Would you like to receive a bylined article on this topic?” It’s a sentence I’ve read many times, as it…
Don’t Have a Law Firm Marketing Department? Here’s Where to Start
Raychel Lean | May. 1, 2025 | INKsights Blog
How to build a solid marketing and PR foundation for…
Using Design to Achieve Business Goals: An Architecture, Engineering and Construction Firm Marketing Guide
Raychel Lean | Apr. 1, 2025 | INKsights Blog
(Hint: It’s not about making things look pretty) Imagine visiting…
Using Design to Achieve Business Goals: A Law Firm Marketing Guide
Raychel Lean | Apr. 1, 2025 | INKsights Blog
(Hint: It’s not about making things look pretty) Imagine two attorneys entering court for an important hearing. One strides in…
Big Law’s High Prices Are a PR and Marketing Opportunity for Midsize Firms: 5 Strategic Tips
Raychel Lean | Mar. 4, 2025 | INKsights Blog
Master your firm’s marketing and PR strategy to become the…
Attorney Bios Are a Business Development Tool. Here’s How to Use Them
Raychel Lean | Oct. 31, 2024 | INKsights Blog
Attorney bios are among the most frequently visited pages on…
October Law Firm Rankings, Lists, Awards and PR Opportunities
Raychel Lean | Oct. 15, 2024 | INKsights Blog
Here are the legal PR deadlines we don’t want you to have nightmares about during spooky season.
September Law Firm Rankings, Lists, Awards and PR Opportunities
Raychel Lean | Sep. 17, 2024 | INKsights Blog
Here are the legal PR opportunities on our watch list…
These 12 Ai Tools Can Help Professional Services Firms Create Thought Leadership Content
Raychel Lean | Aug. 28, 2024 | INKsights Blog
Here are 12 AI tools that can support the creation…
August Law Firm Rankings, Lists, Awards and PR Opportunities
Raychel Lean | Aug. 12, 2024 | INKsights Blog
Here are the legal PR opportunities that are in full bloom this month.
July Law Firm Rankings, Lists, Awards and PR Opportunities
Raychel Lean | Jul. 10, 2024 | INKsights Blog
Here are the legal PR opportunities on our radar this…
Interacting With Reporters at Conferences: A Guide for Legal and AEC Professionals
Raychel Lean | Jun. 5, 2024 | INKsights Blog
At conferences, expos and other industry events, the sea of…
