Case Studies
Solving complex problems is kind of our thing.
A lot of agencies claim to deliver ROI, but can’t or won’t offer cold hard facts to back up the claims. Not us. We actually help clients solve complex marketing challenges, and keep score to make sure every win gets counted. From content marketing programs to high-profile media campaigns, check out our library of success stories.
Strategic Storytelling
Crafting attorney bios that instill trust, build relationships and boost reputation
Reputation Ink | Apr. 22, 2025 | Case Study
Client situation Bilzin Sumberg Baena Price & Axelrod LLP (Bilzin Sumberg) is a high-profile, Miami-based commercial law firm with a range of clients, from ultra-high-net-worth individuals and investors to some of the nation’s leading public and private companies. The firm has extensive experience in a variety of industries including finance,…
How high-quality content helped Instructure increase lead generation in a new market
Reputation Ink | Mar. 7, 2025 | Case Study
Client situation Instructure, a leading software-as-a-service (SaaS) technology company based in Salt Lake City, Utah, is a pioneer in the…
Why industry focus matters more than agency location
Reputation Ink | Feb. 7, 2025 | Case Study
Creating an ideal agency environment that maximizes client investment Before founding Reputation Ink in Jacksonville,…
How Patterson + Sheridan tells its technical story and wins new business with crisp, compelling content
Reputation Ink | Jan. 7, 2025 | Case Study
Client Patterson + Sheridan, LLP is an intellectual property law firm specializing in patent preparation…
Managing a crisis: Preventing bad situations from getting worse
Reputation Ink | Dec. 7, 2024 | Case Study
Preventing bad situations from getting worse Among the worst feelings in the world is the dread-inducing pit in your stomach…
How content marketing grew Stellar into an industry authority and drove millions in revenue
Reputation Ink | Nov. 7, 2024 | Case Study
Client A half-billion-dollar design, engineering, construction and mechanical services firm, Stellar is a world leader…
Positioning a new energy company and helping it grow with quality content and PR
Reputation Ink | Oct. 7, 2024 | Case Study
Client Mas Energy, LLC develops and operates energy systems for some of the world’s largest…
How strategic positioning helped TruTechnology communicate its unique value
Reputation Ink | Sep. 7, 2024 | Case Study
Client situation TruTechnology is a Jacksonville-based IT support provider serving small and medium businesses and nonprofits in Northeast Florida. Operating…
Positioning & branding a new fintech company
Reputation Ink | Aug. 7, 2024 | Case Study
Client Financial technology (fintech) consulting firm BlackLine Advisory Group’s experienced consultants and licensed attorneys advise…
How strategic positioning & targeted web content helped CivicPoint score its largest client
Reputation Ink | Jul. 7, 2024 | Case Study
Client CivicPoint, a subsidiary of Frost Brown Todd LLC, is a government affairs firm headquartered…
Helping drive forward an AmLaw 200 law firm with quality content
Reputation Ink | Jun. 7, 2024 | Case Study
Client Frost Brown Todd is a full-service AmLaw 200 law firm with offices in eight states. A long-standing client of…
Internal communications: increasing connections among geographically dispersed employees
Reputation Ink | May. 7, 2024 | Case Study
Client situation Global forest products company Rayonier — which owns, manages or leases approximately 2.6…
Sex, lies and a ‘love gov’
Reputation Ink | Apr. 7, 2024 | Case Study
Here’s the setup Alabama Governor Robert Bentley was being investigated for using campaign resources to…
