Case Studies
Solving complex problems is kind of our thing.
A lot of agencies claim to deliver ROI, but can’t or won’t offer cold hard facts to back up the claims. Not us. We actually help clients solve complex marketing challenges, and keep score to make sure every win gets counted. From content marketing programs to high-profile media campaigns, check out our library of success stories.
Strategic PR & Thought Leadership
Elevating a National Litigation Firm’s Profile Through Strategic PR and Thought Leadership
Reputation Ink | Jun. 17, 2025 | Case Study
CLIENT Lightfoot, Franklin & White LLC is a leading national litigation boutique with offices in Birmingham and Houston. With more than 70 attorneys, the firm is recognized for its expertise in high-stakes litigation, white-collar defense, NCAA investigations and corporate compliance across the United States. THE CHALLENGE When Lightfoot first approached…
How Strategic Positioning Helped Trutechnology Communicate Its Unique Value
Reputation Ink | Sep. 7, 2024 | Case Study
Client situation TruTechnology is a Jacksonville-based IT support provider serving small and medium businesses and nonprofits in Northeast Florida. Operating…
Positioning & Branding a New Fintech Company
Reputation Ink | Aug. 7, 2024 | Case Study
Client Financial technology (fintech) consulting firm BlackLine Advisory Group’s experienced…
How Strategic Positioning & Targeted Web Content Helped Civicpoint Score Its Largest Client
Reputation Ink | Jul. 7, 2024 | Case Study
Client CivicPoint, a subsidiary of Frost Brown Todd LLC, is…
Helping Drive Forward an Am Law 200 Law Firm With Quality Content
Reputation Ink | Jun. 7, 2024 | Case Study
Client Frost Brown Todd is a full-service Am Law 200 law firm with offices in eight states. A long-standing client…
Internal Communications: Increasing Connections Among Geographically Dispersed Employees
Reputation Ink | May. 7, 2024 | Case Study
Client situation Global forest products company Rayonier — which owns,…
Sex, Lies and a ‘Love Gov’
Reputation Ink | Apr. 7, 2024 | Case Study
Here’s the setup Alabama Governor Robert Bentley was being investigated…
Industry Reputation Through Award Submissions
Reputation Ink | Mar. 7, 2024 | Case Study
Client Our client is a small labor and employment firm based in Maryland. Its lawyers regularly advise employers on compliance…
Securing Legal Media Coverage for Significant News
Reputation Ink | Feb. 7, 2024 | Case Study
Client situation We support a wide range of legal industry…
Elevating Law Firms’ Rankings With Chambers and Partners
Reputation Ink | Jan. 7, 2024 | Case Study
Client situation Our Chambers clients range from 20-lawyer boutique litigation…
Creating Awareness Around Diversity, Equity and Inclusion
Reputation Ink | Dec. 7, 2023 | Case Study
Client situation Alabama-based Lightfoot, Franklin & White LLC is a 70-lawyer civil defense litigation firm that specializes in product liability,…
Building Sustained National Thought Leadership for a Regional Architecture Firm
Reputation Ink | Nov. 7, 2023 | Case Study
Client Snapshot McMillan Pazdan Smith Architecture (MPS) is a multi-office…
Securing Bylined Articles to Demonstrate Thought Leadership
Reputation Ink | Oct. 7, 2023 | Case Study
Client situation LegalEase Solutions is a legal technology company and…
