Public Relations
From Invisible to Undeniable.
Media coverage, thought leadership, awards, rankings, podcasts and speaking opportunities for firms ready to grow.
We don’t wait for story angles. We create them.
That’s why professional services firms turn to Reputation Ink when they want to build authority through strategic media placements that reach the right audiences — clients, peers, industry influencers, and decision-makers.
Learn about PR services for specific industries
We’re not traditional publicists.
We’re former journalists, editors, and content strategists who know how to uncover newsworthy ideas within your firm and pitch them in a way the media can’t ignore. We act like an extension of your team, translating your technical work and insights into compelling, timely narratives that drive coverage in both national and niche media outlets.
Our Approach
We know the publications your clients trust — and we know how to get you in them. Our PR strategy is proactive, thoughtful and tailored to your expertise.
We combine proactive media outreach, strategic storytelling and thought leadership development to position our clients as trusted voices in their industries.
We help you:
- Study and monitor your target media to understand editorial priorities.
- Build and maintain strong relationships with reporters, editors, and contributors.
- Develop timely, strategic media pitches tied to trends, industry issues, or breaking news.
- Track and leverage editorial calendars to align with planned features.
- Develop media training programs to prepare your professionals for interviews and public commentary.
- Newsjack relevant developments to position your firm’s experts as your industry’s go-to experts.
- Write and distribute press announcements that are actually newsworthy.
- Pitch and ghostwrite bylined articles for trade and business outlets.
- Identify and secure guest appearances on relevant industry podcasts to reach targeted industry audiences.
- Secure and promote industry award wins and recognitions.
- Conduct, analyze, and pitch survey or research-driven insights.
- Develop client case studies that demonstrate results and differentiation.
- Secure speaking opportunities at conferences, industry events and webinars to position your experts as trusted voices.
- Manage your press office and field incoming media inquiries.
Learn about our approach to leveraging awards & rankings as part of your PR strategy
Proven Results
Our clients have been featured in The Wall Street Journal, The New York Times, CNBC, Bloomberg Law, ENR, Law360, and a wide range of vertical and regional outlets that speak directly to your clients.
Our work has also earned recognition, including a first-place award from the Legal Marketing Association’s Your Honor Awards for media relations excellence.
Deep Experience with Legal, AEC and Industry Media
Mainstream media coverage matters — but in professional services, trade and vertical publications are often more influential.
Under the leadership of founder Michelle Calcote King, our team has developed deep relationships with legal, architecture, engineering, construction, financial services and other industry-specific media outlets.
Whether you want to raise your profile, shape the narrative, or position your firm as a go-to expert, we’ll help you get in front of the audiences who matter most.