Public Relations

From Invisible to Undeniable.

Media coverage, thought leadership, awards, rankings, podcasts and speaking opportunities for firms ready to grow.

We don’t wait for story angles. We create them.

That’s why professional services firms across North America turn to Reputation Ink when they want to build authority through strategic media placements that reach the right audiences — clients, peers, industry influencers, and decision-makers.

We work with law firms, legal tech companies, AEC firms, construction tech companies and other expertise-led B2B firms whose buyers evaluate credibility before contacting sales. Within these firms, we typically work with marketing and business development professionals, managing partners, marketing committees and founders.

We’re not traditional publicists.

We’re former journalists, editors, and content strategists who know how to uncover newsworthy ideas within your firm and pitch them in a way the media can’t ignore. We act like an extension of your team, translating your technical work and insights into compelling, timely narratives that drive coverage in both national and niche media outlets.

Magazines and iPads demonstrating press coverage in a variety of publications

We know the publications your clients trust — and we know how to get you in them. Our public relations strategy is proactive, thoughtful and tailored to your expertise.

We combine proactive media outreach, strategic storytelling and thought leadership development to position our clients as trusted voices in their industries.

  • Study and monitor your target media to understand editorial priorities.
  • Build and maintain strong relationships with reporters, editors, and contributors.
  • Develop timely, strategic media pitches tied to trends, industry issues, or breaking news.
  • Track and leverage editorial calendars to align with planned features.
  • Develop media training programs to prepare your professionals for interviews and public commentary.
  • Newsjack relevant developments to position your firm’s experts as your industry’s go-to experts.
  • Write and distribute press announcements that are actually newsworthy.
  • Pitch and ghostwrite bylined articles for trade and business outlets.
  • Identify and secure guest appearances on relevant industry podcasts to reach targeted industry audiences.
  • Secure and promote industry award wins and recognitions.
  • Conduct, analyze, and pitch survey or research-driven insights.
  • Develop client case studies that demonstrate results and differentiation.
  • Secure speaking opportunities at conferences, industry events and webinars to position your experts as trusted voices.
  • Manage your press office and field incoming media inquiries.

Proven Results

Our clients have been featured in The Wall Street Journal, The New York Times, CNBC, CNN, Bloomberg Law, ENR, Law360, and a wide range of vertical and regional outlets that speak directly to your clients.

Our work has also earned recognition, including a first-place award from the Legal Marketing Association’s Your Honor Awards for media relations excellence.

today logo associated press logo fox news logo msnbc logo the wall street journal logo the new york times logo

Case Studies

Discover some of the ways we’ve driven success for our clients. Then just imagine what we can do for you.

From Occasional Commentary to a Consistent Thought Leadership Program

Strengthening the Profile of a Florida-Based Full-Service Law Firm

How Strategic Messaging Helped an AEC Firm Navigate a High-Stakes Disaster Response

“Reputation Ink’s team is incredibly proactive. They’re not order-takers. They come to the table with comprehensive PR strategies and marketing ideas that make my job easier and have helped build Superior’s national profile.”

Julie Thompson,
Marketing Director, Superior Construction

“Reputation Ink has been a trusted partner for many years, consistently delivering measurable results that elevate our brand’s visibility. Since partnering with them in June 2020, our PR reach has averaged over half a billion annually. Their team combines deep expertise, responsiveness and a strategic approach to public relations and thought leadership that has helped us secure high-profile media placements in leading industry publications such as BUILDINGS, Metropolis, Learning by Design, and Becker’s Hospital Review.

From developing compelling story angles to coordinating interviews and crafting expert commentary, Reputation Ink has played a pivotal role in positioning our firm as a thought leader across multiple sectors. We truly value their collaborative approach and the role they've played in our growth.”

Brendan Blowers,
Communications Director, McMillan Pazdan Smith

“We have worked with Rep Ink since 2020 as our exclusive PR firm. They have done an outstanding job for us, from helping us focus on and deliver our messaging, to playing a vital role in helping us put forth award submissions, to raising our profile through articles and press.

They have played a critical role in elevating our firm’s visibility and positioning in a highly competitive market. Their understanding of our business has not only helped elevate our brand but also ensured we stay ahead of industry trends.

Rep Ink consistently delivers thoughtful insights and resources that strengthen our visibility, enhance our reputation and align with our goals. Their efforts have had a direct, positive impact on our firm, and we deeply value the results of this partnership.”

Jonathan Harris,
Founder and Managing Partner, Harris St. Laurent & Wechsler LLP

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