Reputation Ink Expands Digital Marketing Services with Strategic Hire

JACKSONVILLE, Fla. (October 06, 2025) — Reputation Ink, a marketing and public relations agency focused on B2B professional services firms, welcomes Melanie Trudeau as its first Director of Integrated Marketing. This new role reflects the agency’s commitment to expanding its digital marketing capabilities and delivering integrated communications strategies for clients.

“We’re thrilled to welcome Melanie to the team,” said Michelle Calcote King, Principal & President of Reputation Ink. “Her depth of experience, her expertise in analytics and measurement and her reputation as a trusted advisor make her an invaluable addition to our staff — and a huge win for our clients.”

Trudeau brings more than 20 years of experience in digital marketing, brand strategy and client management, spanning both agency and in-house roles. She has worked extensively with professional services firms, especially in the legal sector, bringing digital fluency to complex accounts. She is also an experienced writer and editor, adept at optimizing content for digital platforms.

With her results-oriented mindset, Trudeau has built successful campaigns that integrate content marketing, SEO/GEO, website strategy, email and analytics into unified initiatives. She is also a trainer and consultant, having led workshops on LinkedIn strategy, business development coaching and integrated sales tools.

“Rep Ink already has deep credibility in the professional-services world,” Trudeau said. “What I bring is a digital lens, ensuring the pieces work together and facilitating transparency in measurement and attribution. I’m excited to help our clients level up across channels, scale what works and refine what doesn’t.”

Trudeau holds a bachelor’s degree in English from Queen’s University and is based in Toronto.

About Reputation Ink

Reputation Ink is a marketing and public relations agency that helps B2B professional services firms turn their expertise into visibility, credibility and growth. The agency specializes in law, architecture, engineering, and construction (AEC), financial services and other firms that sell their expertise. Providing marketing strategy, public relations, content marketing and creative services, the agency has generated millions in ROI for its clients.