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Read what you missed:
Three Lessons From Cinnabon’s President: Form Unlikely Partnerships, Think Like a Hot Shot and Embrace Risk
Michelle Calcote King | Apr. 9, 2014 | INKsights Blog
Last week I had the pleasure of attending the Legal Marketing Association’s national conference in Orlando. Kicking off the conference…
How to Create a Brand Story Worth Telling
Michelle Calcote King | Apr. 9, 2014 | INKsights Blog
There’s a common misconception that business-to-business communications have to look…
How to Stand Out in a Sea of Content
Michelle Calcote King | Apr. 8, 2014 | INKsights Blog
We know now that content marketing isn’t a fad. In…
How Not to Make a Public Apology
Reputation Ink | Apr. 1, 2014 | INKsights Blog
In honor of April Fools’ Day, we recall some of the less-than-successful public apologies made by celebrities and other public…
Content Marketing Isn’t a Fad. Jump in Feet First With These Tips.
Michelle Calcote King | Mar. 27, 2014 | INKsights Blog
Through the outdated lens of traditional marketing, it doesn’t really…
Underestimate the Value of Good Writing at Your Peril
Michelle Calcote King | Mar. 25, 2014 | INKsights Blog
It’s 5:30 a.m. and my alarm is beeping. I grab…