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Read what you missed:
Developing Your Marketing Strategy: Why an ‘All-of-the-above’ Approach is More Important Than Ever
Reputation Ink | Jul. 15, 2014 | INKsights Blog
Remember when traditional marketing was dead? It was only a couple of years ago that everyone from the Harvard Business…
6 Things to Look for in a Content Marketing Agency
Reputation Ink | Jul. 3, 2014 | INKsights Blog
Before you even go down this road, the first question…
Working With Pr Agencies: Hold the Fluff!
Reputation Ink | Jul. 1, 2014 | INKsights Blog
Working with a professional public relations agency can offer significant…
How to Hook a Journalist on Your Press Release From Your Email Subject Line
Reputation Ink | Jun. 26, 2014 | INKsights Blog
I recently participated as a panelist in a webinar by BusinessWire for public relations professionals who pitch to journalists covering…
Beyond the Press Release: 5 Tactics to Add to Your PR Toolbox
Reputation Ink | Jun. 17, 2014 | INKsights Blog
It’s one of the most overused sentences in the communications…
Death to Lorem Ipsum: Why Content Must Come First in Website Design
Michelle Calcote King | Jun. 10, 2014 | INKsights Blog
As website content writers and strategists, we’ve been involved in…