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Read what you missed:
Google Update: Mobile-friendliness and SEO
Heather Kingry | Apr. 2, 2015 | INKsights Blog
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile…
Why Longer Content Works in Today’s 140-character, Soundbite, Snackable, Tweet-frenzied World
Michelle Calcote King | Mar. 24, 2015 | INKsights Blog
How many times have you heard that no one reads…
Publicity Stunts Can Be Bold – Just Don’t Let Them Backfire
Reputation Ink | Mar. 18, 2015 | INKsights Blog
For years, PR and marketing stunts have been doing what…
3 Ways to Manage Content Overload (As a Reader)
Reputation Ink | Mar. 17, 2015 | INKsights Blog
I churn out content every day—blog posts, magazine articles, press releases, Tweets, LinkedIn updates, the list goes on. This is,…
Buy Me Dinner First: How to Nurture Leads Without Coming on Too Strong
Heather Kingry | Mar. 12, 2015 | INKsights Blog
According to a recent benchmark study by Marketo, 50 percent…
Change the Game in Your Career by Becoming a Visible Expert
Reputation Ink | Mar. 11, 2015 | INKsights Blog
How I transformed my career from lawyer to ESPN reporter…