Knowledge Center
6 Reasons You Need an Internal Social Media Policy
Reputation Ink | Jul. 21, 2015 | INKsights Blog
Last month, I was invited to speak at the College Sports Information Directors of America (CoSIDA) convention on the topic...
9 Reasons Your Content Marketing Isn’t Working
Michelle Calcote King | Jul. 20, 2015 | INKsights Blog
More marketers are spending time, money and resources on content...
Think You’re a Thought Leader? It’s Not Enough.
Reputation Ink | Jul. 1, 2015 | INKsights Blog
Why you need to integrate challenger marketing into your content...
Content Curation: How to Collect and Share What Readers Want
Heather Kingry | Jun. 19, 2015 | INKsights Blog
A recent study by Ascend2 revealed that 53 percent of marketers feel a lack of internal content creation resources is...
What Every Company Ought to Know About Social Media
Reputation Ink | Jun. 2, 2015 | INKsights Blog
Lessons from Copyblogger CEO and Founder Brian Clark No...
Reputation Ink’s Work for Client Stellar Recognized in National Award Competition
Reputation Ink | May. 26, 2015 | Newsroom
Stellar, a fully integrated firm focused on design, engineering, construction...
Why Your Content is Now Your Brand
Michelle Calcote King | May. 5, 2015 | INKsights Blog
I’ll admit it. Before I started my own marketing firm, I worked in other advertising and PR firms and often...
Greenscape Pairs Beer With Trees in Unique ‘Brews for Branches’ Fundraiser
Reputation Ink | Apr. 20, 2015 | Newsroom
Greenscape of Jacksonville, a not-for-profit organization dedicated to enriching Jacksonville...
Want to Spice Up Your Social Media Videos? Try Dubsmash.
Reputation Ink | Apr. 15, 2015 | INKsights Blog
When scrolling through Vine the other night, I came across...
Near a Microphone? Be Careful With Your Words
Reputation Ink | Apr. 9, 2015 | INKsights Blog
In the past few weeks, there have been numerous examples of people speaking within range of a microphone that they...
Google Update: Mobile-friendliness and SEO
Heather Kingry | Apr. 2, 2015 | INKsights Blog
“Starting April 21, we will be expanding our use of...
Why Longer Content Works in Today’s 140-character, Soundbite, Snackable, Tweet-frenzied World
Michelle Calcote King | Mar. 24, 2015 | INKsights Blog
How many times have you heard that no one reads...