Knowledge Center
Reputation Ink Principal & President Quoted in Legal Marketing Association Article
Reputation Ink | May. 4, 2018 | Newsroom
Michelle Calcote King discusses content marketing for law firms in the latest issue of Strategies magazine. Read more +
4 Reasons Marketers Must Shift Toward a ‘Knowledge Extraction’ Mindset
Michelle Calcote King | May. 2, 2018 | INKsights Blog
Marketers… if you had to describe your most important role...
7 Ways to Overcome Content Marketing’s Biggest Challenge: Just Getting It Done
Michelle Calcote King | Apr. 24, 2018 | INKsights Blog
We’ve all heard it before: “I just can’t get my...
Reputation Ink Media Strategy for Client Lightfoot, Franklin & White Wins 2018 National LMA ‘your Honor’ Award
Reputation Ink | Apr. 24, 2018 | Newsroom
Reputation Ink's PR campaign for legal client secured national media coverage surrounding the Alabama Governor resignation scandal and Trump-Russia investigation....
Legal Marketers: Here’s How to Get General Counsel’s Attention, Straight From the Horse’s Mouth
Michelle Calcote King | Apr. 17, 2018 | INKsights Blog
Four marketing strategies are particularly effective, says panel of GCs...
How Professional Services Firms Can Leverage Live Video to Build Their Brands Online
Reputation Ink | Apr. 5, 2018 | Spill The Ink Podcast
Stephanie Liu is a Live Streaming Strategist and the host...
Crisis PR and the FIU Bridge Collapse: 8 Ways to Prepare Your AEC Firm for the Worst
Michelle Calcote King | Mar. 30, 2018 | INKsights Blog
“By the time you hear the thunder, it’s too late to build the ark.” —Unknown It’s everyone’s worst nightmare in...
Construction Executive Magazine Publishes Article by Reputation Ink Content Marketing Manager
Reputation Ink | Mar. 26, 2018 | Newsroom
The article explores how AEC firms can leverage social media...
3 Simple Ways Law Firms Can Promote Litigation Wins
Michelle Calcote King | Mar. 19, 2018 | INKsights Blog
For litigation firms and practice groups, promoting your wins can...
Best Practices in Business Ethics to Keep You Out of Trouble
Reputation Ink | Mar. 5, 2018 | Spill The Ink Podcast
What do you deem as ethical in your workplace? Maybe your boss told you to do something that seemed questionable....
Legal Marketing Group Reboots in Jacksonville
Reputation Ink | Feb. 14, 2018 | Newsroom
The Legal Marketing Association’s Jacksonville Local Steering Committee (LSC) has...
How to Become a Legal Public Relations Star: Be Like Jack
Michelle Calcote King | Feb. 6, 2018 | INKsights Blog
Becoming a trusted media source can be an incredible boon...