Knowledge Center
AEC Strategy Driven by True Connection, Not Transactional Relationships
Reputation Ink | May. 5, 2025 | Spill The Ink Podcast
Technical expertise is merely table stakes in the AEC industry. How firms approach their relationship-building is the true differentiator, with...
Don’t Have a Law Firm Marketing Department? Here’s Where to Start
Raychel Lean | May. 1, 2025 | INKsights Blog
How to build a solid marketing and PR foundation for...
Reputation Ink wins Gold ADDY and Best of Show for Superior Construction 2023 Annual Report
Reputation Ink | Apr. 29, 2025 | Newsroom
The American Advertising Federation (AAF) has awarded Reputation Ink a Gold ADDY...
Crafting attorney bios that instill trust, build relationships and boost reputation
Reputation Ink | Apr. 22, 2025 | Case Study
Client situation Bilzin Sumberg Baena Price & Axelrod LLP (Bilzin Sumberg) is a high-profile, Miami-based commercial law firm with a...
Giving Up Carbon-Copy Market Entry Tactics in AEC Firms
Reputation Ink | Apr. 22, 2025 | Spill The Ink Podcast
“We didn’t want to be somebody that just came in...
Reputation Ink Welcomes Research-Savvy Account Coordinator
Reputation Ink | Apr. 14, 2025 | Newsroom
Reputation Ink, a B2B public relations and thought leadership marketing...
Attorney Work-Life Balance: Managing Boundaries and Client Relations
Reputation Ink | Apr. 10, 2025 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Michelle Calcote King speaks with Amanda Waesch, who chairs marketing and business development...
Reputation Ink Named to University of Florida’s 2025 Gator100 List
Reputation Ink | Apr. 8, 2025 | Newsroom
Reputation Ink, a B2B public relations and thought leadership marketing...
Using Design to Achieve Business Goals: An Architecture, Engineering and Construction Firm Marketing Guide
Raychel Lean | Apr. 1, 2025 | INKsights Blog
(Hint: It’s not about making things look pretty) Imagine visiting...
Using Design to Achieve Business Goals: A Law Firm Marketing Guide
Raychel Lean | Apr. 1, 2025 | INKsights Blog
(Hint: It’s not about making things look pretty) Imagine two attorneys entering court for an important hearing. One strides in...
Turning Data into Decisions: Research-Driven Strategies for AEC Firms
Reputation Ink | Mar. 26, 2025 | Spill The Ink Podcast
Most AEC firms recognize research’s potential and understand they can’t...
Raychel Lean Writes: “Biz Development Tip Of The Month: Leverage Your Atty Bio”
Raychel Lean | Mar. 24, 2025 | Newsroom
Attorney bios are crucial business development tools, not just website...