Knowledge Center
Securing Speaking Opportunities That Lead to Client Engagements
Reputation Ink | Apr. 7, 2023 | Case Study
Client situation LegalEase Solutions is a legal technology company and alternative legal services provider supporting in-house legal departments and law...
How AEC Firms Can Use Employee Phone Videos to Fuel Connection and Engagement
Reputation Ink | Apr. 5, 2023 | Spill The Ink Podcast
Architecture, engineering and construction firms are increasingly integrating video content...
Why AEC Firms Need to Know About the ‘Excess Share of Voice’ Rule
Michelle Calcote King | Mar. 28, 2023 | INKsights Blog
There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that...
Benchmark Litigation: Law Firm Submissions 101
Shelby Gambrell | Mar. 28, 2023 | INKsights Blog
Class is back in session! It’s been a minute, but I’m back to pontificate about the wonders that are legal...
What Legal Marketers Should Know About Google’s ‘Helpful Content’ Algorithm Update
Ashton Nichols | Mar. 9, 2023 | INKsights Blog
Google recently launched a “helpful content” update to its search...
Netting Global Coverage and Industry Recognition for a Three-attorney Florida Litigation Boutique
Reputation Ink | Mar. 7, 2023 | Case Study
Client situation Ehrenstein|Sager is a highly regarded, three-attorney litigation boutique...
Architecture Marketer Spotlight: Building Client Experience Into a Firm’s Brand
Reputation Ink | Mar. 5, 2023 | Spill The Ink Podcast
The client experience is at the heart of GBBN Architects’s brand and marketing strategy. Jennifer Sebranek, the firm’s chief marketing...
Say It to My Face: How AEC Companies Should Handle Their Social Media Haters
Reputation Ink | Feb. 24, 2023 | INKsights Blog
While social media allows architecture, engineering, and construction (AEC) firms...
What to Do When a Thought Leader Leaves Your Law Firm
Reputation Ink | Feb. 17, 2023 | INKsights Blog
Losing a leading professional hurts, especially if that lawyer or...
Communicating a Construction Company’s First-ever Rebrand
Reputation Ink | Feb. 7, 2023 | Case Study
Client situation Superior Construction is a nearly 90-year-old company steeped in tradition and family values. Owned by the same family for...
Architecture Marketer Spotlight: Knowledge Management and Marketing in Harmony
Reputation Ink | Feb. 5, 2023 | Spill The Ink Podcast
We continue our architecture marketer spotlight series with Katie Robinson,...
Why Editorial Calendars Are a Must for AEC PR in 2023
Reputation Ink | Jan. 31, 2023 | INKsights Blog
Sometimes working with the media can be like trying to...